B1010A 教學大綱表

教學大綱表 (107學年度第1學期)

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課程名稱 Course Title	(中文) 事業概論 (英文) Introduction To Business			開課單位 Departments	事業經營學系
				課程代碼 Course No.	B1010A
授課教師 Instructor	葉焜煌
學分數 Credit	3.0	必/選修 core required/optional	必修	開課年級 Level	大一
先修科目或先備能力(Course Pre-requisites)：
課程概述與目標(Course Overview and Goals)：事業概論是從事業機能的角度來探討事業的經營。課程主題包括：瞭解企業環境、經濟與企業體系、企業經營、人力資源管理、行銷、生產管理、會計、經營資訊系統、與財務管理等基本概念。主要內容包括: Business System Business Environment Conducting Business Ethically & Responsibly Global Content of Business Managing the Business Enterprise Organizing the Business Enterprise Managing HR Motivation & Leadership Marketing Processes &Consumer Behavior Quality and Productivity & MIS Principles of Accounting Money and Banking
教科書(Textbook)	R. W. Griffin & R. J. Ebert, Business, 2006. 華泰代理. (2004版亦可)
參考教材(Reference)
圖書館電子書(E-book of the Library)

課程大綱 Syllabus			學生學習目標 Learning Objectives	單元學習活動 Learning Activities	學習成效評量 Evaluation	備註 Notes
序 No.	單元主題 Unit topic	內容綱要 Content summary	學生學習目標 Learning Objectives	單元學習活動 Learning Activities	學習成效評量 Evaluation	備註 Notes
1	Business System	Business vs. Management The Evolution of Business TYpes of Economics Systems Degrees of Competition	Business vs. Management The Evolution of Business TYpes of Economics Systems Degrees of Competition
2	The Environment of Business	Dimensions of the External Environment Goals of Economic System	Dimensions of the External Environment Goals of Economic System
3	Conducting Business Ethically & Responsibly	Business and Managerial Ethics Social Responsibility	Business and Managerial Ethics Social Responsibility
4	Entrepreneurship and New Ventures	Small Business (Reasons for sucess and failure) The Characteristics of Entrepreneurs Forms of Business Ownership	Small Business (Reasons for sucess and failure) The Characteristics of Entrepreneurs Forms of Business Ownership
5	The Global Context of Business	Exchange Rate levels of International Involvement Barriers to International Trade	Exchange Rate levels of International Involvement Barriers to International Trade
6	Managing the Business Enterprise	Setting Goals and Formulating Strategy (SWOT) The Management Process (Functions) Basic Management Skills	Setting Goals and Formulating Strategy (SWOT) The Management Process (Functions) Basic Management Skills
7	Organizing the Business Enterprise	Organizational Structure Decision-Making Hierarchy Basic Forms of Organizational Structure	Organizational Structure Decision-Making Hierarchy Basic Forms of Organizational Structure
8	Managing HR	HRM New Challenge in the Changing Workplace	HRM New Challenge in the Changing Workplace
9	Motivation & Leadership	Contemporary Motivational Theories Strategies for Enhencing Job Satisfaction and Motivation Managerial Styles	Contemporary Motivational Theories Strategies for Enhencing Job Satisfaction and Motivation Managerial Styles
10	Marketing Processes &Consumer Behavior	The Marketing Mix (4P) Target Marketing and Market Segmentation Consumer Buying process The International Marketing Mix	The Marketing Mix (4P) Target Marketing and Market Segmentation Consumer Buying process The International Marketing Mix
11	Developing and Pricing Products	Product Mix (Line) Development Process of Product PLC Pricing Strategies and Tactics	Product Mix (Line) Development Process of Product PLC Pricing Strategies and Tactics
12	Distributing Products	Distribution Mix Distribution Strategies	Distribution Mix Distribution Strategies
13	Promoting Products	Promotional Mix Promotion Strategies (Pull vs. Push)	Promotional Mix Promotion Strategies (Pull vs. Push)
14	Producing Products	Describe Operations Management	Describe Operations Management
15	Quality and Productivity	Define Productivity and Types of Productivity Define Quality and Process Variation Benchmarking & BPR	Define Productivity and Types of Productivity Define Quality and Process Variation Benchmarking & BPR
16	Principles of Accounting	Analyzing Financial Statements	Analyzing Financial Statements
17	Money and Banking	Define Money Supply The Functions of the Fed (Central Bank) The Tools of the Fed (Central Bank)	Define Money Supply The Functions of the Fed (Central Bank) The Tools of the Fed (Central Bank)
18	Securities and Investments	Stocks and Stock Values Stock Exchange	Stocks and Stock Values Stock Exchange

教學要點概述：
1.自編教材 Handout by Instructor：
□ 1-1.簡報 Slids
□ 1-2.影音教材 Videos
□ 1-3.教具 Teaching Aids
□ 1-4.教科書 Textbook
□ 1-5.其他 Other
□ 2.自編評量工具/量表 Educational Assessment
□ 3.教科書作者提供 Textbook

成績考核 Performance Evaluation：期末考：35% 期中考：30% 其他評量：10% 平時考：20% 作業：5%

教學資源(Teaching Resources)：
□ 教材電子檔(Soft Copy of the Handout or the Textbook)
□ 課程網站(Website)
扣考規定：http://eboard.ttu.edu.tw/ttuwebpost/showcontent-news.php?id=504