課程大綱 Syllabus |
學生學習目標 Learning Objectives |
單元學習活動 Learning Activities |
學習成效評量 Evaluation |
備註 Notes |
序 No. | 單元主題 Unit topic |
內容綱要 Content summary |
1 | 策略管理課程簡介 |
簡介課程內容及進行方式、評量及學習規範說明 |
簡介課程內容及進行方式、評量及學習規範說明 |
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2 | Ch. 1: Strategic Management Overview |
策略管理程序及策略領導 |
了解策略管理的意義及模型 |
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3 | Ch. 1: Strategic Overview (cont...) |
Strategy and competitive Advantage |
理解策略的制訂與競爭優勢之意義 |
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4 | Ch. 2: Opportunities and Threats |
Analyzing the External Environment |
了解及分析外部環境之意義與工具 |
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5 | Ch. 3: Competencies and Profitability |
Analyzing Internal Resources |
分析企業內部資源條件與及運用 |
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6 | Ch. 4: Strategy at the Functional Level |
Building Blocks of Competitive Advantages |
理解競爭優勢的來源與創造 |
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7 | Ch. 5: Strategy Business Level |
Business Model, Generic Strategies |
理解經營模式與一般策略的意義與運用 |
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8 | Ch. 6: Industry environment and Business-Level Strategy |
Industries and Strategies |
了解產業與策略之關係 |
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9 | Mid-Term |
Mid-Term Exam(closed-book). |
經由期中考試回顧所學 |
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10 | Ch. 7: Technology |
Format War, Techonlogical Paradigm, IPR |
理解規格戰、技術典範與智慧財產權等相關議題及策略制訂 |
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11 | Ch. 8: Global Strategy |
Global Strategy的意義與制訂 |
理解全球化所帶來的挑戰與策略制訂的內容 |
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12 | Ch. 9: Strategy at the Corporate Level |
Vertical Integration and Its Alternatives |
理解垂直整合的意義與其替代方案 |
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13 | Ch. 10: Corporate Diversification Strategy |
Diversification Strategies, Entering New Industties |
理解多角化策略的意義及如何進入新的產業領域 |
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14 | Ch. 11: Performance and Governance |
Stakeholders and Corporate Performance, Agency Theory |
理解企業經營績效之評估及代理理論 |
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15 | Ch. 12: Corporate Single Industry Strategy |
Implementing Strategy in a Single Industry |
理解單一產業的策略執行 |
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16 | Ch. 13: Corporate Strategy across Countries and Industries |
Managing corporate Strategy Through the Multidivisional Structure |
理解一企業如何透過多重事業部門結構管理公司策略 |
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課堂內分組個案研究之個人口頭報告表現 |
17 | Case Study and Presentation |
分組個案研究與報告 |
從實際個案公司的研究中,全面理解策略管理的內涵,並建立專業口頭報告之能力。 |
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分組之個案研究書面報告 |
18 | Final Exam. |
期末考試 (open-book) |
全面檢視對策略管理學習之成果 |
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