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課程名稱 (中文) 國際零售管理
(英文) International Retailing
開課單位 事業經營學系
課程代碼 B4230
授課教師 林德怡
學分數 2.0 必/選修 選修 開課年級 大四
先修科目或先備能力:無
課程概述與目標:本課程目的在介紹零售業的基礎知識與理論背景,並使同學了解在國際環境與全球化壓力下的零售業策略與國際零售業者的策略作為。

本課程大綱僅供參考,實際教學內容將隨開學後上課狀況與進度調整
教科書 自訂教材
參考教材 International retailing (2007), Brenda Sternquist, New York : Fairchild Publications,
International Retailing (2009), Nicholas Alexander & Anne Marie Doherty, Oxford University Press
Strategic issues in international retailing (2006) ,Edited by John Dawson, Roy Larke, and Masao Mukoyama, London ; New York : Routledge
其他相關雜誌文章
課程大綱 學生學習目標 單元學習活動 學習成效評量 備註
單元主題 內容綱要
1 Introduction Syllabus and course introduction To understand the requirements and scoring policy of this course
  • 講授
  • 報告
  •  
    2 The internationalization process Defining international retailing activity
    Research developments
    New themes in international retailing research
    To understand the basic concepts of international retailing
  • 討論
  • 講授
  • 期中考
  • 報告
  • 平時考
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    3 Internationalization theory Free trade
    Classical theory
    Neoclassical theory
    Factor Endowments
    International PLC
    The market power approach
    Internaitonalization theory
    Dunning's Eclectic paradigm
    Some implications for international retailing
    To understand the basic management theory about internationalization
  • 討論
  • 講授
  • 閱讀討論
  • 期中考
  • 報告
  • 平時考
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    4 Internationalization theory (II) Several theory and concepts of internationalization theory To understand the concepts of internationalization theory
  • 討論
  • 個別或小組指導
  • 實作
  • 講授
  • 閱讀討論
  • 期中考
  • 報告
  • 平時考
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    5 Retail internationaliation theory (I) Several retail internationalization theories To understand the basic concepts of several retail internationalization theories
  • 討論
  • 實作
  • 講授
  • 閱讀討論
  • 期中考
  • 報告
  • 平時考
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    6 Retail internationalizaiton theory (II) Several retail internationalization theories To understand the basic concepts of several retail internationalization theories
  • 討論
  • 實作
  • 講授
  • 閱讀討論
  • 期中考
  • 報告
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    7 International retailers International retailers
    Classification frameworks
    Hierarchy of international retail taxonomy
    Non-store retailing
    To understand the typology and classificaiton of international retailers
  • 個案研究
  • 討論
  • 實作
  • 講授
  • 期中考
  • 報告
  • 平時考
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    8 Expansion patterns Markets
    Determinants of the direction of growth
    The global retail structure
    To understand the growth strategy and expansion patterns of international retailers
  • 討論
  • 實作
  • 講授
  • 期中考
  • 報告
  • 平時考
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    9 期中考 期中考 期中考
  • 期中考
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    10 Reasons for internationalization (I) Why internationalize
    Transition
    Reaction
    Proaction
    Synthesis
    Post-internationalization
    To understand the reason for internationalization of retailers
  • 討論
  • 實作
  • 講授
  • 閱讀討論
  • 期末考
  • 報告
  • 平時考
  •  
    11 Reasons for internationalization (II) Why internationalize
    Transition
    Reaction
    Proaction
    Synthesis
    Post-internationalization
    To understand the reasons for internationalizaiton of retailers
  • 討論
  • 實作
  • 講授
  • 閱讀討論
  • 期末考
  • 報告
  • 平時考
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    12 Market selection (I) How retailers should evaluate markets
    What retailers say
    What retailers do
    Relationship between market selection and market entry
    To understand the basic criteria of international retailers' market selection
  • 討論
  • 實作
  • 講授
  • 閱讀討論
  • 期末考
  • 報告
  • 平時考
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    13 Market selection (II) How retailers should evaluate markets
    What retailers say
    What retailers do
    Relationship between market selection and market entry
    To understand the criteria of international retailers' market selection choice
  • 討論
  • 實作
  • 講授
  • 閱讀討論
  • 期末考
  • 報告
  • 平時考
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    14 Market entry methods (I) Flagship stores
    Organic growth
    Merger and acquisition
    Joing ventures
    Franchising
    Concessions
    Exporting and wholesaling
    Internet
    To understand several kinds of international retailers' market entry methors and to the criteria to choose a proper market entry choice.
  • 討論
  • 實作
  • 講授
  • 閱讀討論
  • 期末考
  • 報告
  • 平時考
  •  
    15 Market entry methods Flagship stores
    Organic growth
    Merger and acquisition
    Joint ventures
    Franshicing
    Concessions
    Exporting and wholesaling
    Internet
    To understand several kinds of international retailer's market entry methods and to learn the criteria of market entry methods choice
  • 討論
  • 實作
  • 講授
  • 期末考
  • 報告
  • 平時考
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    16 Marketing and brand management Market orientation
    Market research
    Segmentation
    Targeting
    Postitiong
    The marketing mix
    Brand management
    To learn proper marketing and branding strategy of international retailers
  • 討論
  • 實作
  • 講授
  • 期末考
  • 報告
  • 平時考
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    17 International retail divestment Definition and terminology
    Divestment
    International retail divestment
    To learn when, why and how an international retailer divests
  • 討論
  • 實作
  • 講授
  • 期末考
  • 報告
  • 平時考
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    18 Final exam Final exam Final exam
  • 期末考
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    教學要點概述:
    教材編選: ■ 自編教材 ■ 教科書作者提供
    評量方法: 期末考:30%   期中考:20%   報告:30%   平時考:20%  
    教學資源: □ 教材電子檔 □ 課程網站
    教學相關配合事項:開學第一週將說明本課程重要規定與評量內容,請務必參加,未到課者將強制退選。本課程大綱僅供參考,實際教學內容將隨開學後上課狀況與進度調整
    扣考規定:http://eboard.ttu.edu.tw/ttuwebpost/showcontent-news.php?id=504