B4230 教學大綱表

教學大綱表 (112學年度第1學期)

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課程名稱 Course Title	(中文) 國際零售管理 (英文) International Retailing			開課單位 Departments	事業經營學系
				課程代碼 Course No.	B4230
授課教師 Instructor	林德怡
學分數 Credit	2.0	必/選修 core required/optional	選修	開課年級 Level	大四
先修科目或先備能力(Course Pre-requisites)：無
課程概述與目標(Course Overview and Goals)：本課程目的在介紹零售業的基礎知識與理論背景，並使同學了解在國際環境與全球化壓力下的零售業策略與國際零售業者的策略作為。
教科書(Textbook)	教師自編教材
參考教材(Reference)

課程大綱 Syllabus			學生學習目標 Learning Objectives	單元學習活動 Learning Activities	學習成效評量 Evaluation	備註 Notes
序 No.	單元主題 Unit topic	內容綱要 Content summary	學生學習目標 Learning Objectives	單元學習活動 Learning Activities	學習成效評量 Evaluation	備註 Notes
1	Course Introduction	Course Introduction	Course Introduction	講授
2	Introduction to the world of retailing	Introduction to the world of retailing	Understanding the concept of retailing	討論講授	期中考
3	Types of retailers	Types of retailers	Understanding the types of retailers	討論講授	作業期中考
4	International Retailing: Definition, Meaning and Important Concepts	International Retailing: Definition, Meaning and Important Concepts	Understanding concepts of international retailing	討論講授實作媒體教學	作業期中考
5	Expansion Patterns	Expansion Patterns	Understanding how international retailers expand to foreign markets	討論講授實作媒體教學	作業期中考
6	Case discussion	Case discussion	Understanding the strategic actions and behaviors of international retailers in the real world	討論角色演練個案研究	作業期中考
7	Midterm exam	Midterm exam	midterm exam		期中考
8	Midterm exam week	Midterm exam week	midterm exam week
9	Future Commerce Exhibition	Future Commerce Exhibition	Understanding the future trends in international retailing
10	Market selection	Market selection	Understanding how international retailer choose a foreign market
11	International Sourcing/International Retailing Buying Strategy	International Sourcing/International Retailing Buying Strategy	Understanding international retailers' sourcing strategy
12	Case discussion	Case discussion	Understanding how international retailers behave in the real world
13	International retai and store design	International retai and store design	Understanding the store design of the international retailers
14	Case discussion	Case discussion	Understanding how the international retailers' behave in the real world
15	Final exam	Final exam	Final exam
16	Final exam week	Final exam week	Final exam week

彈性教學週活動規劃

序 No.	實施期間 Period	實施方式 Content	教學說明 Teaching instructions	彈性教學評量方式 Evaluation	備註 Notes
1	起:2024-01-02 迄:2024-01-12	5.小專題 Project	同學根據報告主題進行專題報告	口頭報告

教學要點概述：
教材編選(Teaching Materials)：
■ 1-1.簡報 Slids
□ 1-2.影音教材 Videos
□ 1-3.教具 Teaching Aids
□ 1-4.教科書 Textbook Slids
□ 1-5.其他 Other
■ 2.自編評量工具/量表 Educational Assessment
□ 3.教科書作者提供 Textbook

成績考核 Performance Evaluation：期末考：30% 期中考：30% 彈性教學：10% 作業：30%

教學資源(Teaching Resources)：
■ 教材電子檔(Soft Copy of the Handout or the Textbook)
□ 課程網站(Website)
教學相關配合事項：第一周請務必參加，第一周未到的同學，視同不選修此課程，將由教師強迫退選。
扣考規定：http://eboard.ttu.edu.tw/ttuwebpost/showcontent-news.php?id=504