| 課程名稱 |
(中文) 國際零售管理 (英文) International Retailing |
開課單位 | 事業經營學系 | ||
| 課程代碼 | B4230 | ||||
| 授課教師 | 林德怡 | ||||
| 學分數 | 2.0 | 必/選修 | 選修 | 開課年級 | 大四 |
| 先修科目或先備能力：無 | |||||
| 課程概述與目標：本課程目的在介紹零售業的基礎知識與理論背景，並使同學了解在國際環境與全球化壓力下的零售業策略與國際零售業者的策略作為。 本課程大綱僅供參考，實際教學內容將隨開學後上課狀況與進度調整 | |||||
| 教科書 | 自訂教材 | ||||
| 參考教材 | International retailing (2007), Brenda Sternquist, New York : Fairchild Publications, International Retailing (2009), Nicholas Alexander & Anne Marie Doherty, Oxford University Press Strategic issues in international retailing (2006) ,Edited by John Dawson, Roy Larke, and Masao Mukoyama, London ; New York : Routledge 其他相關雜誌文章 |
||||
| 課程大綱 | 學生學習目標 | 單元學習活動 | 學習成效評量 | 備註 | ||
| 週 | 單元主題 | 內容綱要 | ||||
| 1 | Introduction | Syllabus and course introduction | To understand the requirements and scoring policy of this course |
|
|
|
| 2 | The internationalization process | Defining international retailing activity Research developments New themes in international retailing research |
To understand the basic concepts of international retailing |
|
|
|
| 3 | Internationalization theory | Free trade Classical theory Neoclassical theory Factor Endowments International PLC The market power approach Internaitonalization theory Dunning's Eclectic paradigm Some implications for international retailing |
To understand the basic management theory about internationalization |
|
|
|
| 4 | Internationalization theory (II) | Several theory and concepts of internationalization theory | To understand the concepts of internationalization theory |
|
|
|
| 5 | Retail internationaliation theory (I) | Several retail internationalization theories | To understand the basic concepts of several retail internationalization theories |
|
|
|
| 6 | Retail internationalizaiton theory (II) | Several retail internationalization theories | To understand the basic concepts of several retail internationalization theories |
|
|
|
| 7 | International retailers | International retailers Classification frameworks Hierarchy of international retail taxonomy Non-store retailing |
To understand the typology and classificaiton of international retailers |
|
|
|
| 8 | Expansion patterns | Markets Determinants of the direction of growth The global retail structure |
To understand the growth strategy and expansion patterns of international retailers |
|
|
|
| 9 | 期中考 | 期中考 | 期中考 |
|
||
| 10 | Reasons for internationalization (I) | Why internationalize Transition Reaction Proaction Synthesis Post-internationalization |
To understand the reason for internationalization of retailers |
|
|
|
| 11 | Reasons for internationalization (II) | Why internationalize Transition Reaction Proaction Synthesis Post-internationalization |
To understand the reasons for internationalizaiton of retailers |
|
|
|
| 12 | Market selection (I) | How retailers should evaluate markets What retailers say What retailers do Relationship between market selection and market entry |
To understand the basic criteria of international retailers' market selection |
|
|
|
| 13 | Market selection (II) | How retailers should evaluate markets What retailers say What retailers do Relationship between market selection and market entry |
To understand the criteria of international retailers' market selection choice |
|
|
|
| 14 | Market entry methods (I) | Flagship stores Organic growth Merger and acquisition Joing ventures Franchising Concessions Exporting and wholesaling Internet |
To understand several kinds of international retailers' market entry methors and to the criteria to choose a proper market entry choice. |
|
|
|
| 15 | Market entry methods | Flagship stores Organic growth Merger and acquisition Joint ventures Franshicing Concessions Exporting and wholesaling Internet |
To understand several kinds of international retailer's market entry methods and to learn the criteria of market entry methods choice |
|
|
|
| 16 | Marketing and brand management | Market orientation Market research Segmentation Targeting Postitiong The marketing mix Brand management |
To learn proper marketing and branding strategy of international retailers |
|
|
|
| 17 | International retail divestment | Definition and terminology Divestment International retail divestment |
To learn when, why and how an international retailer divests |
|
|
|
| 18 | Final exam | Final exam | Final exam |
|
||
|
教學要點概述： |