B4480 教學大綱表

教學大綱表 (115學年度第1學期)

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課程名稱 Course Title	(中文) 國際化策略 (英文) Internationalization Strategy			開課單位 Departments	事業與資訊經營學系
				課程代碼 Course No.	B4480
授課教師 Instructor	王介宙
學分數 Credit	2.0	必/選修 core required/optional	選修	開課年級 Level	大三
先修科目或先備能力(Course Pre-requisites)：None
課程概述與目標(Course Overview and Goals)：Learning Objectives：By the end of this course, students will be able to: 1. Understand the fundamental concepts of international business. 2/ Explain the major drivers of globalization. 3. Analyze business opportunities and challenges in foreign markets. 4. Develop strategic thinking from an international business perspective. 5. Apply international strategy concepts to real business cases.
教科書(Textbook)	Hill, 2026, International Business: Competing in the Global Marketplace, Fifth Edition, McGraw Hill,
參考教材(Reference)	1. Charles Hill著，許嘉文譯，2024, 國際企業(Hill/International Business: Competing in the Global Marketplace), 第14版, 華泰文化，台北市 2. Griffin & Pustay, 廖紫柔、張務華譯，2023, 國際企業概論(International Business), 雙葉書廊, 台北市 3. 佛萊曼(Friedman)著，楊振富、潘勛譯，2007，世界是平的，雅言文化出版，台北市

課程大綱 Syllabus			學生學習目標 Learning Objectives	單元學習活動 Learning Activities	學習成效評量 Evaluation	備註 Notes
序 No.	單元主題 Unit topic	內容綱要 Content summary	學生學習目標 Learning Objectives	單元學習活動 Learning Activities	學習成效評量 Evaluation	備註 Notes
1	Course Description and Internationalization Foundation	Course Description and Internationalization Foundation	Course Description and Internationalization Foundation	講授	報告期中考彈性教學
2	Globalization and Anti-Globalization	Globalization and Anti-Globalization	Globalization and Anti-Globalization	講授	報告期中考彈性教學
3	National Differences in Economic Development	National Differences in Economic Development	National Differences in Economic Development	講授	報告期中考彈性教學
4	National Differences in Culture	National Differences in Culture	National Differences in Culture	講授	報告期中考彈性教學
5	Ethics, Corporate Social Responsibility, and Sustainability	Ethics, Corporate Social Responsibility, and Sustainability	Ethics, Corporate Social Responsibility, and Sustainability	講授	報告期中考彈性教學
6	International Trade Theory and Foreign Direct Investment	International Trade Theory and Foreign Direct Investment	International Trade Theory and Foreign Direct Investment	講授	報告期中考彈性教學
7	Government Policy and Trading	Government Policy and Trading	Government Policy and Trading	講授	報告期中考彈性教學
8	Mid-Term Report	Mid-Term Report	Mid-Term Report	心得發表個案研究	期中考
9	Regional Economic Integration	Regional Economic Integration	Regional Economic Integration	講授	報告期末考彈性教學
10	The Strategy of International Business	The Strategy of International Business	The Strategy of International Business	講授	報告期末考其他評量-
11	The Organization of International Business	The Organization of International Business	The Organization of International Business	講授	報告期末考彈性教學
12	Entering Developed and Emerging Markets	Entering Developed and Emerging Markets	Entering Developed and Emerging Markets	講授	報告期末考彈性教學
13	International Strategy Alliance and International Joint Venture	International Strategic Alliance and International Joint Venture	International Strategic Alliance and International Joint Venture	講授	報告期末考彈性教學
14	International Mergers and Acquisitions	International Mergers and Acquisitions	International Mergers and Acquisitions	講授	報告期末考彈性教學
15	Global Human Resource Management	Global Human Resource Management	Global Human Resource Management	講授	報告期末考彈性教學
16	Final-Term Report	Final-Term Report	Final-Term Report	心得發表個案研究	期末考

彈性教學週活動規劃

序 No.	實施期間 Period	實施方式 Content	教學說明 Teaching instructions	彈性教學評量方式 Evaluation	備註 Notes
1	起:2025-03-01 迄:2025-06-01	4.見習參訪 Field trip	Field trip to cross-cultural area	Learning sheet
2	起:2025-03-19 迄:2025-06-01	4.見習參訪 Field trip	Visit the Future Commerce Exhibition	Learning sheet

教學要點概述：
1.自編教材 Handout by Instructor：
■ 1-1.簡報 Slides
□ 1-2.影音教材 Videos
□ 1-3.教具 Teaching Aids
■ 1-4.教科書 Textbook
□ 1-5.其他 Other
□ 2.自編評量工具/量表 Educational Assessment
□ 3.教科書作者提供 Textbook

教學相關配合事項：第一周請務必參加，第一周未到的同學，視同不選修此課程，將由教師強迫退選。

成績考核 Performance Evaluation：期末考：20% 期中考：20% 其他評量：10% 報告：40% 彈性教學：10%

教學資源(Teaching Resources)：
□ 教材電子檔(Soft Copy of the Handout or the Textbook)
■ 課程網站(Website)
課程網站(Website)：https://ilearn.ttu.edu.tw/course/58906/content#/