B4480 教學大綱表

教學大綱表 (113學年度第2學期)

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課程名稱 Course Title	(中文) 國際化策略 (英文) Internationalization Strategy			開課單位 Departments	事業經營學系
				課程代碼 Course No.	B4480
授課教師 Instructor	林德怡
學分數 Credit	2.0	必/選修 core required/optional	選修	開課年級 Level	大三
先修科目或先備能力(Course Pre-requisites)：None
課程概述與目標(Course Overview and Goals)：This course is designed to guide students thinking the strategy-related issues that managers may encounter in the process of corporation internationalization.
教科書(Textbook)
參考教材(Reference)

課程大綱 Syllabus			學生學習目標 Learning Objectives	單元學習活動 Learning Activities	學習成效評量 Evaluation	備註 Notes
序 No.	單元主題 Unit topic	內容綱要 Content summary	學生學習目標 Learning Objectives	單元學習活動 Learning Activities	學習成效評量 Evaluation	備註 Notes
1	Foundation of Internationalization strategy	Foundation of Internationalization strategy	Foundation of Internationalization strategy
2	International business management in a changing world	International business management in a changing world	International business management in a changing world
3	Culture and International business management	Culture and International business management	Culture and International business management
4	Culture and International business management	Culture and International business management	Culture and International business management
5	The institutional context of international business management	The institutional context of international business management	The institutional context of international business management
6	Strategy content and formulation of international business	Strategy content and formulation of international business	Strategy content and formulation of international business
7	International business organization design	International business organization design	International business organization design
8	Midterm exam	Midterm exam	Midterm exam
9	Market entry strategy and mode	Market entry strategy and mode	Market entry strategy and mode
10	International diversification strategy	International diversification strategy	International diversification strategy
11	International strategy alliance and international joint venture	International strategy alliance and international joint venture	International strategy alliance and international joint venture
12	International strategy alliance and international joint venture	International strategy alliance and international joint venture	International strategy alliance and international joint venture
13	International mergers and acquisitions	International mergers and acquisitions	International mergers and acquisitions
14	Final presentation	Final presentation	Final presentation
15	Final presentation	Final presentation	Final presentation
16	Final exam	Final exam	Final exam

彈性教學週活動規劃

序 No.	實施期間 Period	實施方式 Content	教學說明 Teaching instructions	彈性教學評量方式 Evaluation	備註 Notes
1	起:2025-03-01 迄:2025-06-01	4.見習參訪 Field trip	Field trip to cross-cultural area	Learning sheet
2	起:2025-03-19 迄:2025-06-01	4.見習參訪 Field trip	Visit the Future Commerce Exhibition	Learning sheet

教學要點概述：
1.自編教材 Handout by Instructor：
■ 1-1.簡報 Slids
■ 1-2.影音教材 Videos
□ 1-3.教具 Teaching Aids
■ 1-4.教科書 Textbook
□ 1-5.其他 Other
□ 2.自編評量工具/量表 Educational Assessment
□ 3.教科書作者提供 Textbook

成績考核 Performance Evaluation：期末考：20% 期中考：20% 報告：30% 彈性教學：10% 作業：20%

教學資源(Teaching Resources)：
□ 教材電子檔(Soft Copy of the Handout or the Textbook)
□ 課程網站(Website)
教學相關配合事項：第一周請務必參加，第一周未到的同學，視同不選修此課程，將由教師強迫退選。
扣考規定：https://curri.ttu.edu.tw/p/412-1033-1254.php