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課程名稱 (中文) 電子商務概論
(英文) Introduction Of Electronic Commerce
開課單位 事業經營學系
課程代碼 B4670
授課教師 廖子賢
學分數 2.0 必/選修 選修 開課年級 大三
先修科目或先備能力:
課程概述與目標:This course aims to introduce the basic theory and managerial implication toward Electronic Commerce (e-commerce). There are three main topics in this course: the business model of e-commerce, the technology background (Internet and Web sites), and e-commerce marketing.
教科書 Laudon, K.C., and Traver, C.G. (2011), E-Commerce 2011: Business, Technology, and Society (7th International Ed.), Pearson.

曹承礎 (2010),「電子商務」,東華書局。
參考教材
圖書館電子書 Zheng, Q. E-Commerce Strategy. Springer Berlin Heidelberg.
課程大綱 學生學習目標 單元學習活動 學習成效評量 備註
單元主題 內容綱要
1 Topic 1: Introduction to e-commerce 1. E-commerce: The revolution is just beginning.
2. E-commerce: A brief history.
3. Understanding e-commerce: Organizing themes
Understanding e-commerce
  • 討論
  • 講授
  •  
    2 Topic 2: E-commerce Infrastructure 1. The Internet: Technology background
    2. The Internet today
    3. The World Wide Web
    Understanding e-commerce Infrastructure
  • 討論
  • 講授
  •  
    3 Topic 3: Building e-commerce Web sites 1. Building an e-commerce Web site
    2. Choosing software
    3. Choosing the hardware
    Understanding building e-commerce Web sites
  • 討論
  • 講授
  •  
    4 Topic 4: E-commerce security and payment 1. The e-commerce security environment
    2. Security threats in the e-commerce
    3. Technology solutions
    4. Management policies, business procedures and public laws
    5. Payment systems
    Understanding e-commerce security and payment
  • 討論
  • 講授
  •  
    5 Topic 5: Business models for e-commerce 1. E-commerce business models
    2. Major B2C business Models
    3. Major B2B Business Models
    4. Other e-commerce Business Models
    Understanding business models for e-commerce
  • 討論
  • 講授
  •  
    6 Topic 6: E-commerce marketing 1. Consumers online
    2. Basic marketing concepts
    3. Internet marketing technologies
    4. Brand strategies
    Understanding e-commerce marketing
  • 討論
  • 講授
  •  
    7 Midterm Report (I) Midterm Report (I) Midterm Report (I)
  • 討論
  • 心得發表
  •  
    8 Midterm Report (II) Midterm Report (II) Midterm Report (II)
  • 討論
  • 心得發表
  • 報告
  •  
    9 Midterm Exam Midterm Exam Midterm Exam
  • 實作
  • 期中考
  •  
    10 Topic 7: E-commerce advertising 1. Marketing communication
    2. The costs and benefits of online marketing community
    3. The Web site as a marketing communications tool
    Understanding e-commerce advertising
  • 討論
  • 講授
  •  
    11 Topic 8: Ethics, law, and e-commerce 1. Ethical, social and political issue in e-commerce
    2. Privacy and information rights
    3. Intellectual property rights
    4.Governance
    5. Public safety and welfare
    Understanding ethics, law, and e-commerce
  • 討論
  • 講授
  •  
    12 Topic 9: Online media 1. Online content
    2. The online publishing industry
    3. The online Environment industry
    Understanding online media in e-commerce
  • 討論
  • 講授
  •  
    13 Topic 10: Social networks and communities 1. Social networks and online communities
    2. Online auctions
    3. E-commerce portals
    Understanding the roles social networks and communities on e-commerce
  • 討論
  • 講授
  •  
    14 Topic 11: E-commerce retailing and services 1. Online retail sector
    2. The viability of online firms
    3. E-tailing business models
    4. The service sector
    5. Online financial services
    6. Online travel services
    7. Online career services
    Understanding e-commerce retailing and services
  • 討論
  • 講授
  •  
    15 Topic 12: B2B e-commerce 1. B2B e-commerce and supply chain
    2. Net marketplaces
    3. Private industrial networks
    Understanding B2B e-commerce Model
  • 討論
  • 講授
  •  
    16 Final Report (I) Final Report (I) Final Report (I)
  • 討論
  • 心得發表
  •  
    17 Final Report (II) Final Report (II) Final Report (II)
  • 討論
  • 整體出勤參與表現
  • 報告
  • 作業
  •  
    18 Final Exam Final Exam Final Exam
  • 實作
  • 期末考
  •  

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    評量方法: 期末考:20%   期中考:20%   其他評量:10%   報告:35%   作業:15%  
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