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課程名稱 (中文) 組織與經營理論
(英文) Organization And Management Theory
開課單位 事業經營研究所
課程代碼 B5020
授課教師 梁詠貴
學分數 3.0 必/選修 必修 開課年級 研究所
先修科目或先備能力:Business Management
課程概述與目標: This course is designed to stimulate students’ curiosity about management practices of both profit and non-profit organizations. By integrating concepts and models from organizational theory with changing events in the real world, the lecturer aims to help students understand the complexity and diversity of management and solve real-life problems by themselves as well. As for the main contents of this course, it includes such topics as organizational design, management of environment, innovation and change.
教科書 Bygrave, W.D., A.C. Corbett, and A. Zacharakis (2017) Entrepreneurship: Tools to Start Your Own Business, 4th Ed., NJ: John Wiley& Inc.
參考教材 Jones, G.R. (2013), Organizational Theory, Design, and Change, 7th ed., NJ: Pearson Ltd. (雙葉書廊代理,02-23684198)

圖書館電子書 Start-up could be assessed at: https://link.springer.com/book/10.1007%2F978-3-319-94547-7
課程大綱 學生學習目標 單元學習活動 學習成效評量 備註
單元主題 內容綱要
1 Course Introduction Introduction to Organization Theory and Management Capture an understanding of the course, evaluation, and its overall learning objectives
  • 討論
  • 講授
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    2 Ch. 1:The Power of Entrepreneurship Entrepreneurial Revolution and Global Entrepreneurship Monitor Realize the power and implications of Entrepreneurship
  • 討論
  • 講授
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    3 Ch. 2: The Entrepreneurial Process Critical Factors for Starting a New Enterprise
    Ingredients for a Successful New Business
    Grasp key concepts about to successfully launch and manage a new business
  • 討論
  • 心得發表
  • 講授
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    4 Ch. 3: Opportunity Recognition, Shaping and Reshaping Is your idea an opportunity and its check list Comprehend the importance of discerning, shaping and reshaping opportunities
  • 討論
  • 講授
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    5 Ch. 4: Prototyping Your Ideas What is Prototyping?
    Types of Prototyping
    Understand prototyping and its types
  • 討論
  • 講授
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    6 Ch. 5: Understanding Your Business Model and Developing Your Strategy Business Model
    Formulate a Winning Strategy
    Figure out how to conceive a winning strategy for a new business
  • 討論
  • 講授
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    7 Ch. 6: Entrepreneurial Marketing Marketing Strategy for Entrepreneurs
    Marketing skills for Managing Growth
    Develop skills in formulating marketing strategy for start-ups
  • 討論
  • 心得發表
  • 講授
  • 報告
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    8 Ch. 7: Building the Founding Team Power of the Team
    Building the Team Based on Stage-of-Venture Life
    Keeping the Team Together
    Understand the keys to building a team
  • 討論
  • 講授
  • 報告
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    9 Mid-Term Exam week Write a two-page report about what you've learned from lectures so far. Review and reflect what have learned in class.
  • 實作
  • 期中考
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    10 Ch. 8: The Business Planning Process The Planning Process and The Story Model
    Business Plan and its Types
    Comprehend the business planning and plan types
  • 討論
  • 心得發表
  • 講授
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    11 Ch. 9: Building Your Pro Forma Financial Statements Building Pro Forma and Integrated Financial Statements Understand about how to build financial statements
  • 個案研究
  • 討論
  • 講授
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    12 Ch. 10: Financing entrepreneurial Ventures Worldwide Entrepreneurial Financing
    Informal Investors, Crowdfunding, and Venture Capital
    Comprehend concepts of financing ventures
  • 個案研究
  • 討論
  • 講授
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    13 Ch. 11: Faising Money for Starting and Growing Businesses Valuation, Finance, and Harvest Investment Figure out key concepts in raising money for businesses
  • 個案研究
  • 討論
  • 講授
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    14 Ch. 12: Debt and Other Forms of Financing Getting Access to Funds internally and externally Understand internal and external financing to support the growth of businesses
  • 個案研究
  • 討論
  • 講授
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    15 Ch. 13: Legal and Tax Issues, Including Intellectual Property Attorney Choice
    Intellectual Property
    Legal and Tax Issues in Hiring Employees
    Understand the role of law and tax issues in running a business
  • 個案研究
  • 討論
  • 講授
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    16 Ch. 14: Entrepreneurial Growth Making the Transition from Startup to Growth
    A Model of Driving Forces of Growth
    Realize how to making transition from startup to growth
  • 個案研究
  • 討論
  • 講授
  • 報告
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    17 Ch. 15: Social Entrepreneurship The Rise in social Entrepreneurship
    A Social entrepreneurship Typology
    Be aware of the rise in social entrepreneurship
    Figure out a social entrepreneurship typology
  • 個案研究
  • 討論
  • 心得發表
  • 講授
  • 報告
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    18 Final Examination week Write and submit a proposal for a startup. Apply what have learned to write a proposal for a new business.
  • 實作
  • 期末考
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    教學要點概述:
    教材編選: □ 自編教材 ■ 教科書作者提供
    評量方法: 期末考:30%   期中考:20%   其他評量:20%   報告:30%  
    教學資源: ■ 教材電子檔 □ 課程網站
    教學相關配合事項:A proposal for a Start-up is a substitute for final examination.
    課程網站:http://elearn.ttu.edu.tw/teach/index.php
    扣考規定:http://eboard.ttu.edu.tw/ttuwebpost/showcontent-news.php?id=504