教學大綱表 (112學年度 第2學期)
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課程名稱
Course Title
(中文) 研究方法
(英文) Research Methodology
開課單位
Departments
事業經營研究所
課程代碼
Course No.
B5710
授課教師
Instructor
林南宏
學分數
Credit
2.0 必/選修
core required/optional
選修 開課年級
Level
研究所
先修科目或先備能力(Course Pre-requisites):
課程概述與目標(Course Overview and Goals):目標在於培養研究所同學能對研究方法整體架構有基本完整的瞭解,並且能運用所學,完成畢業論文的前三章內容,並有助於其畢業後能具備初步的研究能力。
教科書(Textbook) Cooper, D.R. & P.S. Schindler (2014), Business Research Methods, 11th ed., NY: McGraw-Hill/Irwin.
參考教材(Reference) 張紹勳,研究方法,台中:滄海書局。
課程大綱 Syllabus 學生學習目標
Learning Objectives
單元學習活動
Learning Activities
學習成效評量
Evaluation
備註
Notes

No.
單元主題
Unit topic
內容綱要
Content summary
1 Research in Business Research in Business
Think Like a Researcher
Research in Business
Think Like a Researcher
講授
閱讀討論
 
2 The Research Process The Research Process The Research Process 講授
閱讀討論
 
3 Business Research Requests and Proposals Business Research Requests and Proposals Business Research Requests and Proposals 講授
閱讀討論
 
4 Research Design Research Design Research Design 講授
閱讀討論
 
5 Secondary Data Searches Secondary Data Searches Secondary Data Searches 講授
閱讀討論
 
6 Observation Studies Observation Studies Observation Studies 講授
閱讀討論
 
7 Research Proposal Research Proposal Research Proposal 講授
閱讀討論
 
8 Mid-Term Exam Mid-Term Exam Mid-Term Exam 期中考
 
9 Experiments and Test Markets Experiments and Test Markets Experiments and Test Markets 講授
閱讀討論
 
10 Measurement Scales Measurement Scales Measurement Scales 講授
閱讀討論
 
11 Questionnaires and Instruments Questionnaires and Instruments Questionnaires and Instruments 講授
閱讀討論
 
12 Sampling Sampling Sampling 講授
閱讀討論
 
13 Data Preparation and Description Data Preparation and Description Data Preparation and Description 講授
閱讀討論
 
14 Exploring, Displaying, and Examinging Data Exploring, Displaying, and Examinging Data Exploring, Displaying, and Examinging Data 講授
閱讀討論
 
15 Presenting Insights and findings Presenting Insights and findings Presenting Insights and findings 講授
閱讀討論
 
16 Final Exam Final Exam Final Exam 期末考
 
彈性教學週活動規劃

No.
實施期間
Period
實施方式
Content
教學說明
Teaching instructions
彈性教學評量方式
Evaluation
備註
Notes
1 起:2024-06-10 迄:2024-06-21 期末報告 解讀一篇SSCI/TSSCI文章的研究方法寫作品質


教學要點概述:
1.自編教材 Handout by Instructor:
■ 1-1.簡報 Slids
□ 1-2.影音教材 Videos
□ 1-3.教具 Teaching Aids
□ 1-4.教科書 Textbook
■ 1-5.其他 Other
□ 2.自編評量工具/量表 Educational Assessment
□ 3.教科書作者提供 Textbook

成績考核 Performance Evaluation: 期末考:30%   期中考:30%   彈性教學:10%   平時考:30%  

教學資源(Teaching Resources):
□ 教材電子檔(Soft Copy of the Handout or the Textbook)
□ 課程網站(Website)
扣考規定:https://curri.ttu.edu.tw/p/412-1033-1254.php