教學大綱表 (112學年度 第2學期)
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課程名稱
Course Title
(中文) 管理經濟學
(英文) Managerial Economics
開課單位
Departments
事業經營研究所
課程代碼
Course No.
B6110
授課教師
Instructor
王佳琪
學分數
Credit
3.0 必/選修
core required/optional
必修 開課年級
Level
研究所
先修科目或先備能力(Course Pre-requisites):
課程概述與目標(Course Overview and Goals): The purpose of this course is to introduce the concepts of economics which the managers should have. Also, the content of this course would conclude the analysis of the organization management , game theory, mechanism of incentive and the manager’s optimal choices under different market structures. Having the knowledge of economics, students can apply it to real life and have the abilities to analyze the economic phenomenon.
教科書(Textbook) McGuigan, J. R., Charles Moyer, R., deB. Harris, F. H., 2016, Managerial Economics, 14e, Sourth-Western, The Cengage Learning.
參考教材(Reference) Besanko, Dranove, Shanley &Schaefer: Economics of Strategy 4th edition, John Wiley & Sons
課程大綱 Syllabus 學生學習目標
Learning Objectives
單元學習活動
Learning Activities
學習成效評量
Evaluation
備註
Notes

No.
單元主題
Unit topic
內容綱要
Content summary
1 Introduction (1) Introduction and Goals of the Firm
(2) Fundamental Economic Concepts
Understanding of Fundamental Economic Concepts  
2 Demand and Forecasting (1) Estimating Demand
(2) Business and Economic Forecasting
(3) Smoothing Techniques
Understanding of Estimating and Forecasting Demand  
3 Demand and Forecasting (4) Barometric Techniques
(5) Survey and Opinion-Polling Techniques
Understanding of Forecasting Demand  
4 Pure and Monopolistic Competition (1) Competitive Strategy
(2) Porter's Five Forces Strategic Framework
(3) A Continuum of Market Structures
Understanding of Competitive Strategy and Market Structures  
5 Pure and Monopolistic Competition (4) Pure competition
(5) Monopolistic Competition
Understanding of Pure and Monopolistic competition  
6 Comparison Market Structure Comparison between Pure and Monopolistic Competition Comparison between Pure and Monopolistic Competition  
7 Monopoly and Dominant Firms (1) Monopoly Defined
(2) Price and Output Determination for a Monopolist
Understanding the definition and behavior of Monopoly  
8 Midterm Midterm Midterm  
9 Monopoly and Dominant Firms (3) Regulated Monopolies Understanding of Regulated Monopolies  
10 Oligopoly (1) Oligopolistic Market Structures
(2) Interdependence in Oligopolistic
Understanding the feature of Oligopolistic  
11 Game Theory (1) Oligopolistic Rivalry and Game Theory
(2) Analyzing Simultaneous Games
Understanding the Simultaneous Games  
12 Game Theory (3) The Escape from Prisoner's Dilemma
(4) Credible Threats and Commitments
(5) Replacement Guarantees
Understanding the Escape from Prisoner's Dilemma and Credible Threats  
13 Managing in the Global Economy (1) Exchange Rates
(2) Foreign Exchange Risk Management
(3) Interest rate parity theory
Understanding the risk management  
14 Contracting, Governance, and Organizational Form (1)The Principal-agent Model
(2)The Moral Hazard Problem in Managerial Contracting
Understanding the Principal-agent Model and the Moral Hazard Problem  
15 Asymmetric Information (1) Competitive Market under Asymmetric Information Understanding of Asymmetric Information  
16 Final Exam Final Exam Final Exam  
彈性教學週活動規劃

No.
實施期間
Period
實施方式
Content
教學說明
Teaching instructions
彈性教學評量方式
Evaluation
備註
Notes
1 起:2024-01-01 迄:2024-01-12 5.小專題 Project 請藉由網路資源自主學習ESG的浪潮、對廠商之危機與轉機以及ESG帶來的商機。 請繳交報告: ESG浪潮下之商機與策略。


教學要點概述:
教材編選(Teaching Materials):
■ 1-1.簡報 Slids
■ 1-2.影音教材 Videos
□ 1-3.教具 Teaching Aids
■ 1-4.教科書 Textbook Slids
□ 1-5.其他 Other
□ 2.自編評量工具/量表 Educational Assessment
□ 3.教科書作者提供 Textbook

成績考核 Performance Evaluation: 期末考:35%   期中考:35%   問答:10%   彈性教學:10%   作業:10%  

教學資源(Teaching Resources):
□ 教材電子檔(Soft Copy of the Handout or the Textbook)
□ 課程網站(Website)
扣考規定:http://eboard.ttu.edu.tw/ttuwebpost/showcontent-news.php?id=504