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課程名稱 (中文) 管理經濟學
(英文) Managerial Economics
開課單位 事業經營研究所
課程代碼 B6110
授課教師 王佳琪
學分數 3.0 必/選修 必修 開課年級 研究所
先修科目或先備能力:
課程概述與目標: The purpose of this course is to introduce the concepts of economics which the managers should have. Also, the content of this course would conclude the analysis of the organization management , game theory, mechanism of incentive and the manager’s optimal choices under different market structures. Having the knowledge of economics, students can apply it to real life and have the abilities to analyze the economic phenomenon.
教科書 McGuigan, J. R., Charles Moyer, R., deB. Harris, F. H., 2016, Managerial Economics, 14e, Sourth-Western, The Cengage Learning.
參考教材 Besanko, Dranove, Shanley &Schaefer: Economics of Strategy 4th edition, John Wiley & Sons
課程大綱 學生學習目標 單元學習活動 學習成效評量 備註
單元主題 內容綱要
1 Introduction (1) Introduction and Goals of the Firm
(2) Fundamental Economic Concepts
Understanding of Fundamental Economic Concepts
  • 講授
  •  
    2 Demand and Forecasting (1) Estimating Demand
    (2) Business and Economic Forecasting
    (3) Smoothing Techniques
    Understanding of Estimating and Forecasting Demand
  • 講授
  •  
    3 Demand and Forecasting (4) Barometric Techniques
    (5) Survey and Opinion-Polling Techniques
    Understanding of Forecasting Demand
  • 講授
  • 作業
  •  
    4 Pure and Monopolistic Competition (1) Competitive Strategy
    (2) Porter's Five Forces Strategic Framework
    (3) A Continuum of Market Structures
    Understanding of Competitive Strategy and Market Structures
  • 講授
  •  
    5 Pure and Monopolistic Competition (4) Pure competition
    (5) Monopolistic Competition
    Understanding of Pure and Monopolistic competition
  • 討論
  • 講授
  •  
    6 Comparison Market Structure Comparison between Pure and Monopolistic Competition Comparison between Pure and Monopolistic Competition
  • 講授
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    7 Midterm Midterm Midterm
  • 期中考
  •  
    8 Monopoly and Dominant Firms (1) Monopoly Defined
    (2) Price and Output Determination for a Monopolist
    Understanding the definition and behavior of Monopoly
  • 講授
  •  
    9 Monopoly and Dominant Firms (3) Regulated Monopolies Understanding of Regulated Monopolies
  • 討論
  • 講授
  •  
    10 Oligopoly (1) Oligopolistic Market Structures
    (2) Interdependence in Oligopolistic
    Understanding the feature of Oligopolistic
  • 討論
  • 講授
  •  
    11 Oligopoly (3) Cartel and Other Forms
    (4) Pricing Leadership
    (5) Avoiding Price Wars
    Understanding the corporation in Oligopoly
  • 討論
  • 講授
  • 作業
  •  
    12 Game Theory (1) Oligopolistic Rivalry and Game Theory
    (2) Analyzing Simultaneous Games
    Understanding the Simultaneous Games
  • 討論
  • 講授
  •  
    13 Game Theory (3) The Escape from Prisoner's Dilemma
    (4) Credible Threats and Commitments
    (5) Replacement Guarantees
    Understanding the Escape from Prisoner's Dilemma and Credible Threats
  • 討論
  • 講授
  • 作業
  •  
    14 Managing in the Global Economy (1) Exchange Rates
    (2) Foreign Exchange Risk Management
    (3) Interest rate parity theory
    Understanding the risk management
  • 討論
  • 講授
  •  
    15 Contracting, Governance, and Organizational Form (1)The Principal-agent Model
    (2)The Moral Hazard Problem in Managerial Contracting
    Understanding the Principal-agent Model and the Moral Hazard Problem
  • 討論
  • 講授
  •  
    16 Asymmetric Information (1) Competitive Market under Asymmetric Information Understanding of Asymmetric Information
  • 討論
  • 講授
  •  
    17 Asymmetric Information (2) Solutions to the Adverse Selection Problem Understanding of Asymmetric Information
  • 討論
  • 講授
  • 作業
  •  
    18 Final Exam Final Exam Final Exam
  • 期末考
  •  

    教學要點概述:
    教材編選: □ 自編教材 □ 教科書作者提供
    評量方法: 期末考:40%   期中考:40%   其他評量:10%   作業:10%  
    教學資源: □ 教材電子檔 □ 課程網站
    扣考規定:http://eboard.ttu.edu.tw/ttuwebpost/showcontent-news.php?id=504