| 課程大綱 Syllabus |
學生學習目標
Learning Objectives |
單元學習活動
Learning Activities |
學習成效評量
Evaluation |
備註
Notes |
序
No. | 單元主題
Unit topic |
內容綱要
Content summary |
| 1 | Introduction |
(1) Introduction and Goals of the Firm
(2) Fundamental Economic Concepts |
Understanding of Fundamental Economic Concepts |
|
|
|
| 2 | Demand and Forecasting |
(1) Estimating Demand
(2) Business and Economic Forecasting
(3) Smoothing Techniques |
Understanding of Estimating and Forecasting Demand |
|
|
|
| 3 | Demand and Forecasting |
(4) Barometric Techniques
(5) Survey and Opinion-Polling Techniques |
Understanding of Forecasting Demand |
|
|
|
| 4 | Pure and Monopolistic Competition |
(1) Competitive Strategy
(2) Porter's Five Forces Strategic Framework
(3) A Continuum of Market Structures |
Understanding of Competitive Strategy and Market Structures |
|
|
|
| 5 | Pure and Monopolistic Competition |
(4) Pure competition
(5) Monopolistic Competition |
Understanding of Pure and Monopolistic competition |
|
|
|
| 6 | Comparison Market Structure |
Comparison between Pure and Monopolistic Competition |
Comparison between Pure and Monopolistic Competition |
|
|
|
| 7 | Monopoly and Dominant Firms |
(1) Monopoly Defined
(2) Price and Output Determination for a Monopolist |
Understanding the definition and behavior of Monopoly |
|
|
|
| 8 | Midterm |
Midterm |
Midterm |
|
|
|
| 9 | Monopoly and Dominant Firms |
(3) Regulated Monopolies |
Understanding of Regulated Monopolies |
|
|
|
| 10 | Oligopoly |
(1) Oligopolistic Market Structures
(2) Interdependence in Oligopolistic |
Understanding the feature of Oligopolistic |
|
|
|
| 11 | Game Theory |
(1) Oligopolistic Rivalry and Game Theory
(2) Analyzing Simultaneous Games |
Understanding the Simultaneous Games |
|
|
|
| 12 | Game Theory |
(3) The Escape from Prisoner's Dilemma
(4) Credible Threats and Commitments
(5) Replacement Guarantees |
Understanding the Escape from Prisoner's Dilemma and Credible Threats |
|
|
|
| 13 | Managing in the Global Economy |
(1) Exchange Rates
(2) Foreign Exchange Risk Management
(3) Interest rate parity theory |
Understanding the risk management |
|
|
|
| 14 | Contracting, Governance, and Organizational Form |
(1)The Principal-agent Model
(2)The Moral Hazard Problem in Managerial Contracting |
Understanding the Principal-agent Model and the Moral Hazard Problem |
|
|
|
| 15 | Asymmetric Information |
(1) Competitive Market under Asymmetric Information |
Understanding of Asymmetric Information |
|
|
|
| 16 | Final Exam |
Final Exam |
Final Exam |
|
|
|