教學大綱表
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課程名稱 (中文) 國際企業研究
(英文) Study To International Business
開課單位 事業經營研究所
課程代碼 B6680
授課教師 梁詠貴
學分數 2.0 必/選修 選修 開課年級 研究所
先修科目或先備能力:Business or Management
課程概述與目標: Encountering with the converging trend of increasing globalization, a transnational company has to persistently and energetically strive to gain the potential benefits from exploiting international markets expansion and resources dispersed in the world. Nevertheless, the company entails various challenges from diversified, complex, and unpredictable international environments. This course intends to cultivate and train students with international views and agile capabilities.
As for the course content, four main topic areas are covered in this course, namely: introduction to international business management, globalization and international management strategy, strategy implementation, and careers in international business. In particular, this course emphasizes the examinations on the behaviors of transnational companies and comparative management among countries from an international entrepreneur’s viewpoint.
教科書 J.D. Daniels, L.H. Radebaugh, D.P. Sullivan (2019), International Business: Environments and Operations, 16th ed., NJ: Pearson Education Ltd. (華泰文化代理, 02-2162-1217)
參考教材 許嘉文 編譯(2015)「國際企業」,華泰文化代理(02-21621217)
課程大綱 學生學習目標 單元學習活動 學習成效評量 備註
單元主題 內容綱要
1 Brief to the Course Introduction to International Business Grasp a brief understanding about the subject, its objectives, and how the course is conducted  
2 Case Discussion Case 1: The World Expected a Chinese Tech Takeover. Alibaba Can’t Even Conquer Vietnam. Recognize challenges, opportunities and national differences while doing businesses across countries  
3 Introduction Ch. 1: International Business and Globalization

Case 2: TESCO PLC: Leveraging Global Knowledge
Grasp the forces driving globalization and International Business  
4 National Environmental Differences Ch. 2: Culture Grasp the major causes of national cultural formation and change
Analyze guidelines for cultural adjustment
 
5 Case Study and Discussion Case 3: Saudi Arabia's Dynamic Culture Recognize the complexities of cross-cultural communications  
6 Functional Management and Operations Ch. 20: Global Management of Human Resources Profile international human resources management  
7 Case Study and Discussion Case 4: Trying to Do Business in Mexico, Gringo Style Appreciate and adapt to national and cultural differences when doing businesses overseas  
8 Corporate Policy and Strategy Ch. 12: Strategies for International Business Differentiate the types of strategies used by MNEs  
9 Mid-Term Examination Week Two-page essay on what you've learned from lectures, and cases study Reflections on what have been acquired through the course  
10 Group Presentation Group 1 presentation Integrate theories and practices from presenting and analyzing international business practices of the case company  
11 Corporate Policy and Strategy Ch. 13: Evaluation of countries for Operations

Group 2 presentation
Discern and analyze opportunity and risk variables, and how to prioritize and relate them when deciding whether and where to expand abroad  
12 Group Presentation Group 3 presentation Integrate theories and practices from presenting and analyzing international business practices of the case company  
13 Corporate Policy and Strategy Ch. 14: Modes of Trading Internationally

Group 4 presentation
Explain the principles and practices of exporting and importing  
14 Group Presentation Group 5 presentation Integrate theories and practices from presenting and analyzing international business practices of the case company  
15 Corporate Policy and Strategy Ch. 15: Forms and Ownership of Foreign Production

Group 6 presentation
Ascertain why and how companies make wholly owned foreign direct investments while others collaborate in international markets  
16 Group Presentation Group 7 presentation Integrate theories and practices from presenting and analyzing international business practices of the case company  
17 Corporate Policy and Strategy Ch. 16: The Organization and Governance of Foreign Operations Differentiate the systems used to coordinate and control international activities  
18 Final Examination Week Write an essay (min. 3 pages) on what you've learned from lectures, cases, self-learning materials and give a brief case to reflect and examine the key concepts, and/or theories in IB. Integrate theories and practices from this learning reflection  

教學要點概述:
教材編選: □ 自編教材 ■ 教科書作者提供
評量方法: 期末考:30%   期中考:20%   其他評量:30%   報告:20%  
教學資源: □ 教材電子檔 □ 課程網站
扣考規定:http://eboard.ttu.edu.tw/ttuwebpost/showcontent-news.php?id=504