教學大綱表 (112學年度 第1學期)
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課程名稱
Course Title		 (中文) 國際企業研究
(英文) Study To International Business 		開課單位
Departments		 事業經營研究所
課程代碼
Course No.		 B6680
授課教師
Instructor		 梁詠貴
學分數
Credit		 2.0 必/選修
core required/optional		 選修 開課年級
Level		 研究所
先修科目或先備能力(Course Pre-requisites)：Business or Management
課程概述與目標(Course Overview and Goals)： Encountering with the converging trend of increasing globalization, a transnational company has to persistently and energetically strive to gain the potential benefits from exploiting international markets expansion and resources dispersed in the world. Nevertheless, the company entails various challenges from diversified, complex, and unpredictable international environments. This course intends to cultivate and train students with international views and agile capabilities.
As for the course content, four main topic areas are covered in this course, namely: introduction to international business management, globalization and international management strategy, strategy implementation, and careers in international business. In particular, this course emphasizes the examinations on the behaviors of transnational companies and comparative management among countries from an international entrepreneur’s viewpoint.
教科書(Textbook) J.D. Daniels, L.H. Radebaugh, D.P. Sullivan (2019), International Business: Environments and Operations, 16th ed., NJ: Pearson Education Ltd. （華泰文化代理, 02-2162-1217)
參考教材(Reference) 許嘉文 編譯（2015）「國際企業」，華泰文化代理（02-21621217）
課程大綱 Syllabus 學生學習目標
Learning Objectives		 單元學習活動
Learning Activities		 學習成效評量
Evaluation		 備註
Notes
序
No.		 單元主題
Unit topic		 內容綱要
Content summary
1 Brief to the Course Introduction to International Business Grasp a brief understanding about the subject, its objectives, and how the course is conducted  
2 Case Discussion Case 1: The World Expected a Chinese Tech Takeover. Alibaba Can’t Even Conquer Vietnam. Recognize challenges, opportunities and national differences while doing businesses across countries  
3 Introduction Ch. 1: International Business and Globalization

Case 2: TESCO PLC: Leveraging Global Knowledge 		Grasp the forces driving globalization and International Business  
4 National Environmental Differences Ch. 2: Culture Grasp the major causes of national cultural formation and change
Analyze guidelines for cultural adjustment		  
5 Case Study and Discussion Case 3: Saudi Arabia's Dynamic Culture Recognize the complexities of cross-cultural communications  
6 Functional Management and Operations Ch. 20: Global Management of Human Resources Profile international human resources management  
7 Case Study and Discussion Case 4: Trying to Do Business in Mexico, Gringo Style Appreciate and adapt to national and cultural differences when doing businesses overseas  
8 Corporate Policy and Strategy Ch. 12: Strategies for International Business Differentiate the types of strategies used by MNEs  
9 Mid-Term Examination Week Two-page essay on what you've learned from lectures, and cases study Reflections on what have been acquired through the course  
10 Group Presentation Group 1 presentation Integrate theories and practices from presenting and analyzing international business practices of the case company  
11 Corporate Policy and Strategy Ch. 13: Evaluation of countries for Operations

Group 2 presentation 		Discern and analyze opportunity and risk variables, and how to prioritize and relate them when deciding whether and where to expand abroad  
12 Group Presentation Group 3 presentation Integrate theories and practices from presenting and analyzing international business practices of the case company  
13 Corporate Policy and Strategy Ch. 14: Modes of Trading Internationally

Group 4 presentation 		Explain the principles and practices of exporting and importing  
14 Group Presentation Group 5 presentation Integrate theories and practices from presenting and analyzing international business practices of the case company  
15 Corporate Policy and Strategy Ch. 15: Forms and Ownership of Foreign Production

Group 6 presentation 		Ascertain why and how companies make wholly owned foreign direct investments while others collaborate in international markets  
16 Group Presentation Group 7 presentation Integrate theories and practices from presenting and analyzing international business practices of the case company  
17 Corporate Policy and Strategy Ch. 16: The Organization and Governance of Foreign Operations Differentiate the systems used to coordinate and control international activities  
18 Final Examination Week Write an essay (min. 3 pages) on what you've learned from lectures, cases, self-learning materials and give a brief case to reflect and examine the key concepts, and/or theories in IB. Integrate theories and practices from this learning reflection  
彈性教學週活動規劃
序
No.		 實施期間
Period		 實施方式
Content		 教學說明
Teaching instructions		 彈性教學評量方式
Evaluation		 備註
Notes
1 起:2024-01-02 迄:2024-01-12 5.小專題 Project Exemplify how an international business manages the challenges from rising global geopolitical risks such as the lasting Russia-Ukraine War, US and China conflicts, and instability in Western Africa. the content and quality of the report One group. one report.


教學要點概述：
教材編選(Teaching Materials)：
■ 1-1.簡報 Slids
■ 1-2.影音教材 Videos
□ 1-3.教具 Teaching Aids
■ 1-4.教科書 Textbook Slids
□ 1-5.其他 Other
□ 2.自編評量工具/量表 Educational Assessment
□ 3.教科書作者提供 Textbook

成績考核 Performance Evaluation： 期末考：30%   期中考：30%   其他評量：10%   報告：20%   彈性教學：10%  

教學資源(Teaching Resources)：
□ 教材電子檔(Soft Copy of the Handout or the Textbook)
■ 課程網站(Website)
課程網站(Website)：https://ilearn.ttu.edu.tw/course/26418/content#/
扣考規定：http://eboard.ttu.edu.tw/ttuwebpost/showcontent-news.php?id=504