| 課程名稱 Course Title |
(中文) 國際企業研究 (英文) Study To International Business |
開課單位 Departments |
事業經營研究所 | ||
| 課程代碼 Course No. |
B6680 | ||||
| 授課教師 Instructor |
梁詠貴 | ||||
| 學分數 Credit |
2.0 | 必/選修 core required/optional |
選修 | 開課年級 Level |
研究所 |
| 先修科目或先備能力Course Pre-requisites：Business or Management | |||||
| 課程概述與目標 Course Overview and Goals： Encountering with the converging trend of increasing globalization, a transnational company has to persistently and energetically strive to gain the potential benefits from exploiting international markets expansion and resources dispersed in the world. Nevertheless, the company entails various challenges from diversified, complex, and unpredictable international environments. This course intends to cultivate and train students with international views and agile capabilities. As for the course content, four main topic areas are covered in this course, namely: introduction to international business management, globalization and international management strategy, strategy implementation, and careers in international business. In particular, this course emphasizes the examinations on the behaviors of transnational companies and comparative management among countries from an international entrepreneur’s viewpoint. | |||||
| 教科書 Textbook |
J.D. Daniels, L.H. Radebaugh, D.P. Sullivan (2019), International Business: Environments and Operations, 16th ed., NJ: Pearson Education Ltd. （華泰文化代理, 02-2162-1217) | ||||
| 參考教材 Reference |
許嘉文 編譯（2015）「國際企業」，華泰文化代理（02-21621217） | ||||
| 課程大綱 Syllabus |
學生學習目標 Learning Objectives |
單元學習活動 Learning Activities |
學習成效評量 Evaluation |
備註 Notes |
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| 週 Week | 單元主題 Unit topic |
內容綱要 Content summary |
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| 1 | Brief to the Course | Introduction to International Business | Grasp a brief understanding about the subject, its objectives, and how the course is conducted | |||
| 2 | Case Discussion | Case 1: The World Expected a Chinese Tech Takeover. Alibaba Can’t Even Conquer Vietnam. | Recognize challenges, opportunities and national differences while doing businesses across countries | |||
| 3 | Introduction | Ch. 1: International Business and Globalization Case 2: TESCO PLC: Leveraging Global Knowledge |
Grasp the forces driving globalization and International Business | |||
| 4 | National Environmental Differences | Ch. 2: Culture | Grasp the major causes of national cultural formation and change Analyze guidelines for cultural adjustment |
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| 5 | Case Study and Discussion | Case 3: Saudi Arabia's Dynamic Culture | Recognize the complexities of cross-cultural communications | |||
| 6 | Functional Management and Operations | Ch. 20: Global Management of Human Resources | Profile international human resources management | |||
| 7 | Case Study and Discussion | Case 4: Trying to Do Business in Mexico, Gringo Style | Appreciate and adapt to national and cultural differences when doing businesses overseas | |||
| 8 | Corporate Policy and Strategy | Ch. 12: Strategies for International Business | Differentiate the types of strategies used by MNEs | |||
| 9 | Mid-Term Examination Week | Two-page essay on what you've learned from lectures, and cases study | Reflections on what have been acquired through the course | |||
| 10 | Group Presentation | Group 1 presentation | Integrate theories and practices from presenting and analyzing international business practices of the case company | |||
| 11 | Corporate Policy and Strategy | Ch. 13: Evaluation of countries for Operations Group 2 presentation |
Discern and analyze opportunity and risk variables, and how to prioritize and relate them when deciding whether and where to expand abroad | |||
| 12 | Group Presentation | Group 3 presentation | Integrate theories and practices from presenting and analyzing international business practices of the case company | |||
| 13 | Corporate Policy and Strategy | Ch. 14: Modes of Trading Internationally Group 4 presentation |
Explain the principles and practices of exporting and importing | |||
| 14 | Group Presentation | Group 5 presentation | Integrate theories and practices from presenting and analyzing international business practices of the case company | |||
| 15 | Corporate Policy and Strategy | Ch. 15: Forms and Ownership of Foreign Production Group 6 presentation |
Ascertain why and how companies make wholly owned foreign direct investments while others collaborate in international markets | |||
| 16 | Group Presentation | Group 7 presentation | Integrate theories and practices from presenting and analyzing international business practices of the case company | |||
| 17 | Corporate Policy and Strategy | Ch. 16: The Organization and Governance of Foreign Operations | Differentiate the systems used to coordinate and control international activities | |||
| 18 | Final Examination Week | Write an essay (min. 3 pages) on what you've learned from lectures, cases, self-learning materials and give a brief case to reflect and examine the key concepts, and/or theories in IB. | Integrate theories and practices from this learning reflection | |||
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教學要點概述 Overview of Teaching Points： |