課程大綱 Syllabus |
學生學習目標 Learning Objectives |
單元學習活動 Learning Activities |
學習成效評量 Evaluation |
備註 Notes |
序 No. | 單元主題 Unit topic |
內容綱要 Content summary |
1 | Brief to the Course |
Introduction to International Business |
Grasp a brief understanding about the subject, its objectives, and how the course is conducted |
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2 | Case Discussion |
Case 1: The World Expected a Chinese Tech Takeover. Alibaba Can’t Even Conquer Vietnam. |
Recognize challenges, opportunities and national differences while doing businesses across countries |
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3 | Introduction |
Ch. 1: International Business and Globalization
Case 2: TESCO PLC: Leveraging Global Knowledge |
Grasp the forces driving globalization and International Business |
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4 | National Environmental Differences |
Ch. 2: Culture |
Grasp the major causes of national cultural formation and change
Analyze guidelines for cultural adjustment |
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5 | Case Study and Discussion |
Case 3: Saudi Arabia's Dynamic Culture |
Recognize the complexities of cross-cultural communications |
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6 | Functional Management and Operations |
Ch. 20: Global Management of Human Resources |
Profile international human resources management |
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7 | Case Study and Discussion |
Case 4: Trying to Do Business in Mexico, Gringo Style |
Appreciate and adapt to national and cultural differences when doing businesses overseas |
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8 | Corporate Policy and Strategy |
Ch. 12: Strategies for International Business |
Differentiate the types of strategies used by MNEs |
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9 | Mid-Term Examination Week |
Two-page essay on what you've learned from lectures, and cases study |
Reflections on what have been acquired through the course |
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10 | Group Presentation |
Group 1 presentation |
Integrate theories and practices from presenting and analyzing international business practices of the case company |
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11 | Corporate Policy and Strategy |
Ch. 13: Evaluation of countries for Operations
Group 2 presentation |
Discern and analyze opportunity and risk variables, and how to prioritize and relate them when deciding whether and where to expand abroad |
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12 | Group Presentation |
Group 3 presentation |
Integrate theories and practices from presenting and analyzing international business practices of the case company |
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13 | Corporate Policy and Strategy |
Ch. 14: Modes of Trading Internationally
Group 4 presentation |
Explain the principles and practices of exporting and importing |
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14 | Group Presentation |
Group 5 presentation |
Integrate theories and practices from presenting and analyzing international business practices of the case company |
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15 | Corporate Policy and Strategy |
Ch. 15: Forms and Ownership of Foreign Production
Group 6 presentation |
Ascertain why and how companies make wholly owned foreign direct investments while others collaborate in international markets |
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16 | Group Presentation |
Group 7 presentation |
Integrate theories and practices from presenting and analyzing international business practices of the case company |
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17 | Corporate Policy and Strategy |
Ch. 16: The Organization and Governance of Foreign Operations |
Differentiate the systems used to coordinate and control international activities |
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18 | Final Examination Week |
Write an essay (min. 3 pages) on what you've learned from lectures, cases, self-learning materials and give a brief case to reflect and examine the key concepts, and/or theories in IB. |
Integrate theories and practices from this learning reflection |
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