教學大綱表 (113學年度 第1學期)
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課程名稱
Course Title
(中文) 策略管理研究
(英文) Strategy Management
開課單位
Departments
機械與材料工程研究所
課程代碼
Course No.
B6700
授課教師
Instructor
林南宏
學分數
Credit
3.0 必/選修
core required/optional
選修 開課年級
Level
研究所
先修科目或先備能力(Course Pre-requisites):Knowledge across five-management fields
課程概述與目標(Course Overview and Goals):Introducing a management system that will help managers: (1) provide a vision for their business; (2) monitor and understand a dynamic environment; (3) generate visionary and creative strategic choices that will respond to the changes facing the business ; (4) develop strategies based on sustainable competitive advantage.
教科書(Textbook) Strategic Market Management,7th ed., David A. Aaker, John Wiley & Sons, Inc.
參考教材(Reference)
課程大綱 Syllabus 學生學習目標
Learning Objectives
單元學習活動
Learning Activities
學習成效評量
Evaluation
備註
Notes

No.
單元主題
Unit topic
內容綱要
Content summary
1 Introduction and Overview 1.Business strategy: The Concept and Trends in Its Management
2.Strategic Market Management: An Overview
1.Business strategy: The Concept and Trends in Its Management
2.Strategic Market Management: An Overview
 
2 Introduction and Overview 1.Business strategy: The Concept and Trends in Its Management
2.Strategic Market Management: An Overview
1.Business strategy: The Concept and Trends in Its Management
2.Strategic Market Management: An Overview
 
3 Strategic Analysis 1.External and Customer Analysis
2.Competitor Analysis
3.Market/Submarket Analysis
4.Environmental Analysis and Strategic Uncertainty
5.Internal Analysis
1.External and Customer Analysis
2.Competitor Analysis
3.Market/Submarket Analysis
4.Environmental Analysis and Strategic Uncertainty
5.Internal Analysis
 
4 Strategic Analysis 1.External and Customer Analysis
2.Competitor Analysis
3.Market/Submarket Analysis
4.Environmental Analysis and Strategic Uncertainty
5.Internal Analysis
1.External and Customer Analysis
2.Competitor Analysis
3.Market/Submarket Analysis
4.Environmental Analysis and Strategic Uncertainty
5.Internal Analysis
 
5 Strategic Analysis 1.External and Customer Analysis
2.Competitor Analysis
3.Market/Submarket Analysis
4.Environmental Analysis and Strategic Uncertainty
5.Internal Analysis
1.External and Customer Analysis
2.Competitor Analysis
3.Market/Submarket Analysis
4.Environmental Analysis and Strategic Uncertainty
5.Internal Analysis
 
6 Strategic Analysis 1.External and Customer Analysis
2.Competitor Analysis
3.Market/Submarket Analysis
4.Environmental Analysis and Strategic Uncertainty
5.Internal Analysis
1.External and Customer Analysis
2.Competitor Analysis
3.Market/Submarket Analysis
4.Environmental Analysis and Strategic Uncertainty
5.Internal Analysis
 
7 Alternative Business Strategies 1.Creating Advantage-Synergy and Vision versus Opportunism
2.Strategic Options
3.Strategic Options:Value, Focus, and Innovation
4.Global Strategies
5.Strategic Positioning
1.Creating Advantage-Synergy and Vision versus Opportunism
2.Strategic Options
3.Strategic Options:Value, Focus, and Innovation
4.Global Strategies
5.Strategic Positioning
 
8 期中考周 期中考 前3章教學內容的理解程度評量 期中考
 
9 Alternative Business Strategies 1.Creating Advantage-Synergy and Vision versus Opportunism
2.Strategic Options
3.Strategic Options:Value, Focus, and Innovation
4.Global Strategies
5.Strategic Positioning
1.Creating Advantage-Synergy and Vision versus Opportunism
2.Strategic Options
3.Strategic Options:Value, Focus, and Innovation
4.Global Strategies
5.Strategic Positioning
 
10 Alternative Business Strategies 1.Creating Advantage-Synergy and Vision versus Opportunism
2.Strategic Options
3.Strategic Options:Value, Focus, and Innovation
4.Global Strategies
5.Strategic Positioning
1.Creating Advantage-Synergy and Vision versus Opportunism
2.Strategic Options
3.Strategic Options:Value, Focus, and Innovation
4.Global Strategies
5.Strategic Positioning
 
11 Strategic Analysis 1.External and Customer Analysis
2.Competitor Analysis
3.Market/Submarket Analysis
4.Environmental Analysis and Strategic Uncertainty
5.Internal Analysis
1.External and Customer Analysis
2.Competitor Analysis
3.Market/Submarket Analysis
4.Environmental Analysis and Strategic Uncertainty
5.Internal Analysis
 
12 Strategic Analysis 1.External and Customer Analysis
2.Competitor Analysis
3.Market/Submarket Analysis
4.Environmental Analysis and Strategic Uncertainty
5.Internal Analysis
1.External and Customer Analysis
2.Competitor Analysis
3.Market/Submarket Analysis
4.Environmental Analysis and Strategic Uncertainty
5.Internal Analysis
 
13 Alternative Business Strategies 1.Creating Advantage-Synergy and Vision versus Opportunism
2.Strategic Options
3.Strategic Options:Value, Focus, and Innovation
4.Global Strategies
5.Strategic Positioning
1.Creating Advantage-Synergy and Vision versus Opportunism
2.Strategic Options
3.Strategic Options:Value, Focus, and Innovation
4.Global Strategies
5.Strategic Positioning
 
14 Growth Strategies 1.Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea
2.Diversification
3.Strategies in Declining and Hostile Markets
1.Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea
2.Diversification
3.Strategies in Declining and Hostile Markets
 
15 Growth Strategies 1.Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea
2.Diversification
3.Strategies in Declining and Hostile Markets
1.Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea
2.Diversification
3.Strategies in Declining and Hostile Markets
 
16 期末考周 期末考 後4章學習成果評量 期末考
 
彈性教學週活動規劃

No.
實施期間
Period
實施方式
Content
教學說明
Teaching instructions
彈性教學評量方式
Evaluation
備註
Notes
1 起:2024-12-30 迄:2025-01-10 5.小專題 Project 期末報告 10天內繳交期末報告,總成績佔比10%


教學要點概述:
1.自編教材 Handout by Instructor:
■ 1-1.簡報 Slids
□ 1-2.影音教材 Videos
□ 1-3.教具 Teaching Aids
■ 1-4.教科書 Textbook
□ 1-5.其他 Other
□ 2.自編評量工具/量表 Educational Assessment
□ 3.教科書作者提供 Textbook

成績考核 Performance Evaluation: 期末考:30%   期中考:30%   其他評量:10%   報告:20%   彈性教學:10%  

教學資源(Teaching Resources):
□ 教材電子檔(Soft Copy of the Handout or the Textbook)
□ 課程網站(Website)
教學相關配合事項:出缺勤考核
扣考規定:https://curri.ttu.edu.tw/p/412-1033-1254.php