教學大綱表 (112學年度 第1學期)
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課程名稱
Course Title		 (中文) 策略管理研究
(英文) Strategy Management 		開課單位
Departments		 機械與材料工程研究所
課程代碼
Course No.		 B6700B
授課教師
Instructor		 林南宏
學分數
Credit		 3.0 必/選修
core required/optional		 選修 開課年級
Level		 研究所
先修科目或先備能力(Course Pre-requisites)：Knowledge across five-management fields
課程概述與目標(Course Overview and Goals)：Introducing a management system that will help managers: (1) provide a vision for their business; (2) monitor and understand a dynamic environment; (3) generate visionary and creative strategic choices that will respond to the changes facing the business ; (4) develop strategies based on sustainable competitive advantage.
教科書(Textbook) Strategic Market Management,7th ed., David A. Aaker, John Wiley & Sons, Inc.
參考教材(Reference)
課程大綱 Syllabus 學生學習目標
Learning Objectives		 單元學習活動
Learning Activities		 學習成效評量
Evaluation		 備註
Notes
序
No.		 單元主題
Unit topic		 內容綱要
Content summary
1 Introduction and Overview 1.Business strategy: The Concept and Trends in Its Management
2.Strategic Market Management: An Overview 		1.Business strategy: The Concept and Trends in Its Management
2.Strategic Market Management: An Overview		  
2 Introduction and Overview 1.Business strategy: The Concept and Trends in Its Management
2.Strategic Market Management: An Overview 		1.Business strategy: The Concept and Trends in Its Management
2.Strategic Market Management: An Overview		  
3 Strategic Analysis 1.External and Customer Analysis
2.Competitor Analysis
3.Market/Submarket Analysis
4.Environmental Analysis and Strategic Uncertainty
5.Internal Analysis 		1.External and Customer Analysis
2.Competitor Analysis
3.Market/Submarket Analysis
4.Environmental Analysis and Strategic Uncertainty
5.Internal Analysis		  
4 Strategic Analysis 1.External and Customer Analysis
2.Competitor Analysis
3.Market/Submarket Analysis
4.Environmental Analysis and Strategic Uncertainty
5.Internal Analysis 		1.External and Customer Analysis
2.Competitor Analysis
3.Market/Submarket Analysis
4.Environmental Analysis and Strategic Uncertainty
5.Internal Analysis		  
5 Strategic Analysis 1.External and Customer Analysis
2.Competitor Analysis
3.Market/Submarket Analysis
4.Environmental Analysis and Strategic Uncertainty
5.Internal Analysis 		1.External and Customer Analysis
2.Competitor Analysis
3.Market/Submarket Analysis
4.Environmental Analysis and Strategic Uncertainty
5.Internal Analysis		  
6 Strategic Analysis 1.External and Customer Analysis
2.Competitor Analysis
3.Market/Submarket Analysis
4.Environmental Analysis and Strategic Uncertainty
5.Internal Analysis 		1.External and Customer Analysis
2.Competitor Analysis
3.Market/Submarket Analysis
4.Environmental Analysis and Strategic Uncertainty
5.Internal Analysis		  
7 Alternative Business Strategies 1.Creating Advantage-Synergy and Vision versus Opportunism
2.Strategic Options
3.Strategic Options:Value, Focus, and Innovation
4.Global Strategies
5.Strategic Positioning 		1.Creating Advantage-Synergy and Vision versus Opportunism
2.Strategic Options
3.Strategic Options:Value, Focus, and Innovation
4.Global Strategies
5.Strategic Positioning		  
8 期中考周 期中考 前3章教學內容的理解程度評量 期中考
 		 
9 Alternative Business Strategies 1.Creating Advantage-Synergy and Vision versus Opportunism
2.Strategic Options
3.Strategic Options:Value, Focus, and Innovation
4.Global Strategies
5.Strategic Positioning 		1.Creating Advantage-Synergy and Vision versus Opportunism
2.Strategic Options
3.Strategic Options:Value, Focus, and Innovation
4.Global Strategies
5.Strategic Positioning		  
10 Alternative Business Strategies 1.Creating Advantage-Synergy and Vision versus Opportunism
2.Strategic Options
3.Strategic Options:Value, Focus, and Innovation
4.Global Strategies
5.Strategic Positioning 		1.Creating Advantage-Synergy and Vision versus Opportunism
2.Strategic Options
3.Strategic Options:Value, Focus, and Innovation
4.Global Strategies
5.Strategic Positioning		  
11 Strategic Analysis 1.External and Customer Analysis
2.Competitor Analysis
3.Market/Submarket Analysis
4.Environmental Analysis and Strategic Uncertainty
5.Internal Analysis 		1.External and Customer Analysis
2.Competitor Analysis
3.Market/Submarket Analysis
4.Environmental Analysis and Strategic Uncertainty
5.Internal Analysis		  
12 Strategic Analysis 1.External and Customer Analysis
2.Competitor Analysis
3.Market/Submarket Analysis
4.Environmental Analysis and Strategic Uncertainty
5.Internal Analysis 		1.External and Customer Analysis
2.Competitor Analysis
3.Market/Submarket Analysis
4.Environmental Analysis and Strategic Uncertainty
5.Internal Analysis		  
13 Alternative Business Strategies 1.Creating Advantage-Synergy and Vision versus Opportunism
2.Strategic Options
3.Strategic Options:Value, Focus, and Innovation
4.Global Strategies
5.Strategic Positioning 		1.Creating Advantage-Synergy and Vision versus Opportunism
2.Strategic Options
3.Strategic Options:Value, Focus, and Innovation
4.Global Strategies
5.Strategic Positioning		  
14 Growth Strategies 1.Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea
2.Diversification
3.Strategies in Declining and Hostile Markets 		1.Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea
2.Diversification
3.Strategies in Declining and Hostile Markets		  
15 Growth Strategies 1.Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea
2.Diversification
3.Strategies in Declining and Hostile Markets 		1.Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea
2.Diversification
3.Strategies in Declining and Hostile Markets		  
16 期末考周 期末考 後4章學習成果評量 期末考
 		 
彈性教學週活動規劃
序
No.		 實施期間
Period		 實施方式
Content		 教學說明
Teaching instructions		 彈性教學評量方式
Evaluation		 備註
Notes
1 起:2024-01-01 迄:2024-01-12 整學期策管觀念統整 1. 出席率 2. 隨機抽問


教學要點概述：
1.自編教材 Handout by Instructor：
■ 1-1.簡報 Slids
□ 1-2.影音教材 Videos
□ 1-3.教具 Teaching Aids
■ 1-4.教科書 Textbook
□ 1-5.其他 Other
□ 2.自編評量工具/量表 Educational Assessment
□ 3.教科書作者提供 Textbook

成績考核 Performance Evaluation： 期末考：30%   期中考：30%   其他評量：10%   報告：20%   彈性教學：10%  

教學資源(Teaching Resources)：
□ 教材電子檔(Soft Copy of the Handout or the Textbook)
□ 課程網站(Website)
教學相關配合事項：出缺勤考核
扣考規定：http://eboard.ttu.edu.tw/ttuwebpost/showcontent-news.php?id=504