教學大綱表 Syllabus
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課程名稱
Course Title
(中文) 全球企業管理個案研究
(英文) Case Studies On Global Business Management
開課單位
Departments
事業經營研究所
課程代碼
Course No.
B6970
授課教師
Instructor
林德怡
學分數
Credit
1.0 必/選修
core required/optional
選修 開課年級
Level
研究所
先修科目或先備能力Course Pre-requisites:English proficiency
課程概述與目標 Course Overview and Goals:(這學期Professor Hauer 將於 09/17-21來台授課; 事前準備會議在09/09(一)開學第一天12:00--13:00,請隨時注意學校學生資訊系統的email通知。)
The course "Case Studies on Global Business Management" is to intensify international academic co-operation and to promote global view of management students, the course is offered in English. Approached from an entrepreneurial perspective, the course provides insight to how international businesses operate effectively in the global economy to achieve success.
教科書
Textbook
None
參考教材
Reference
Cavusgil et al. International Business, The New Realities. 3rd. Ed. Pearson, 2014
課程大綱
Syllabus
學生學習目標
Learning Objectives
單元學習活動
Learning Activities
學習成效評量
Evaluation
備註
Notes

Week
單元主題
Unit topic
內容綱要
Content summary
1 Course preparation 1. Course introduction
2. Cases introduction and providing students with guiding information
1. Course introduction
2. Cases introduction and providing students with guiding information
 
2 Lectures 1. Global Business Management
2. Exploring emerging market opportunities
1. Global Business Management
2. Exploring emerging market opportunities
  • 講授
  •  
    3 Lectures Introduction to “Case Studies on Global Business Management -An European Perspective” Introduction to “Case Studies on Global Business Management -An European Perspective”
  • 講授
  •  
    4 Lectures Introduction to “Case Studies on Global Business Management -An European Perspective” Introduction to “Case Studies on Global Business Management -An European Perspective”
  • 心得發表
  • 講授
  • 演講心得
  •  
    5 Lectures Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 1_SME & Case 2_Kaercher
    Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 1_SME & Case 2_Kaercher
  • 講授
  •  
    6 Lectures Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 1_SME & Case 2_Kaercher
    Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 1_SME & Case 2_Kaercher
  • 講授
  • 出席紀錄
  •  
    7 Lectures Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 1_Matsushita & Case 2_Kaercher
    Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 1_Matsushita & Case 2_Kaercher
  • 心得發表
  • 講授
  • 筆記10/31
  •  
    8 Lectures Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 3_Rocket Internet Zalora, Case 4_ EADS Airbus
    Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 3_Rocket Internet Zalora, Case 4_ EADS Airbus
  • 講授
  • 筆記11/01
  •  
    9 Lectures Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 3_Rocket Internet Zalora, Case 4_ EADS Airbus
    Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 3_Rocket Internet Zalora, Case 4_ EADS Airbus
  • 講授
  • 筆記11/02
  •  
    10 Lectures Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 3_Rocket Internet Zalora, Case 4_ EADS Airbus
    Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 3_Rocket Internet Zalora, Case 4_ EADS Airbus
  • 心得發表
  • 講授
  • 案例報告
  •  
    11 Lectures Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 5_ Richemont & Case 6_BenQSiemens
    Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 5_ Richemont & Case 6_BenQSiemens
  • 講授
  • 筆記11/03
  •  
    12 Lectures Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 5_ Richemont & Case 6_BenQSiemens
    Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 5_ Richemont & Case 6_BenQSiemens
  • 講授
  • Poster評分
  •  
    13 Lectures Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 5_ Richemont & Case 6_BenQSiemens
    Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 5_ Richemont & Case 6_BenQSiemens
  • 心得發表
  • 講授
  •  
    14 marketing activity Marketing activities“Selling hTC in Germany” Marketing activities“Marketing in the global environment”
  • 心得發表
  •  
    15 marketing activity Marketing activities“Promoting Taiwan Tourism in Japan” Marketing activities“Marketing in the global environment”
  • 心得發表
  • 問答 Interrogation
  •  
    16 marketing activity Marketing activities“Selling Giant Bicycles in the US”
    "Promoting Taiwan Food in France"
    Marketing activities“Marketing in the global environment”
  • 心得發表
  • Poster成績
  •  
    17 marketing activity Marketing activities“Selling Acer in Saudi Arabia”
    "Promoting Tzu-Chi in Nepal"
    Marketing activities“Marketing in the global environment”
  • 心得發表
  •  
    18 final exam final exam final exam
  • 期末報告
  •  

    教學要點概述 Overview of Teaching Points:
    教材編選 Teaching Materials: ■ 自編教材 Handout by Instructor □ 教科書作者提供 Textbook
    評量方法 Evaluation: 期末考 Final Exam:20%   期中考 Midterm:20%   其他評量 Others:20%   問答 Interrogation:10%   報告 Presentation:20%   平時考 Test:10%  
    教學資源 Teaching Resources: □ 教材電子檔 Soft Copy of the Handout or the Textbook ■ 課程網站 Website
    課程網站:TTU Cyber University
    扣考規定 The rule of being able to take the final exam of the course:http://eboard.ttu.edu.tw/ttuwebpost/showcontent-news.php?id=504