教學大綱表
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課程名稱 (中文) 全球企業管理個案研究
(英文) Case Studies On Global Business Management
開課單位 事業經營研究所
課程代碼 B6970
授課教師 林德怡
學分數 1.0 必/選修 選修 開課年級 研究所
先修科目或先備能力:English proficiency
課程概述與目標:(這學期Professor Hauer 將於 09/17-21來台授課; 事前準備會議在09/09(一)開學第一天12:00--13:00,請隨時注意學校學生資訊系統的email通知。)
The course "Case Studies on Global Business Management" is to intensify international academic co-operation and to promote global view of management students, the course is offered in English. Approached from an entrepreneurial perspective, the course provides insight to how international businesses operate effectively in the global economy to achieve success.
教科書 None
參考教材 Cavusgil et al. International Business, The New Realities. 3rd. Ed. Pearson, 2014
課程大綱 學生學習目標 單元學習活動 學習成效評量 備註
單元主題 內容綱要
1 Course preparation 1. Course introduction
2. Cases introduction and providing students with guiding information
1. Course introduction
2. Cases introduction and providing students with guiding information
 
2 Lectures 1. Global Business Management
2. Exploring emerging market opportunities
1. Global Business Management
2. Exploring emerging market opportunities
  • 講授
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    3 Lectures Introduction to “Case Studies on Global Business Management -An European Perspective” Introduction to “Case Studies on Global Business Management -An European Perspective”
  • 講授
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    4 Lectures Introduction to “Case Studies on Global Business Management -An European Perspective” Introduction to “Case Studies on Global Business Management -An European Perspective”
  • 心得發表
  • 講授
  • 演講心得
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    5 Lectures Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 1_SME & Case 2_Kaercher
    Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 1_SME & Case 2_Kaercher
  • 講授
  •  
    6 Lectures Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 1_SME & Case 2_Kaercher
    Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 1_SME & Case 2_Kaercher
  • 講授
  • 出席紀錄
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    7 Lectures Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 1_Matsushita & Case 2_Kaercher
    Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 1_Matsushita & Case 2_Kaercher
  • 心得發表
  • 講授
  • 筆記10/31
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    8 Lectures Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 3_Rocket Internet Zalora, Case 4_ EADS Airbus
    Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 3_Rocket Internet Zalora, Case 4_ EADS Airbus
  • 講授
  • 筆記11/01
  •  
    9 Lectures Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 3_Rocket Internet Zalora, Case 4_ EADS Airbus
    Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 3_Rocket Internet Zalora, Case 4_ EADS Airbus
  • 講授
  • 筆記11/02
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    10 Lectures Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 3_Rocket Internet Zalora, Case 4_ EADS Airbus
    Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 3_Rocket Internet Zalora, Case 4_ EADS Airbus
  • 心得發表
  • 講授
  • 案例報告
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    11 Lectures Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 5_ Richemont & Case 6_BenQSiemens
    Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 5_ Richemont & Case 6_BenQSiemens
  • 講授
  • 筆記11/03
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    12 Lectures Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 5_ Richemont & Case 6_BenQSiemens
    Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 5_ Richemont & Case 6_BenQSiemens
  • 講授
  • Poster評分
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    13 Lectures Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 5_ Richemont & Case 6_BenQSiemens
    Introduction to “Case Studies on Global Business Management -An European Perspective”
    Student presentation for Case 5_ Richemont & Case 6_BenQSiemens
  • 心得發表
  • 講授
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    14 marketing activity Marketing activities“Selling hTC in Germany” Marketing activities“Marketing in the global environment”
  • 心得發表
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    15 marketing activity Marketing activities“Promoting Taiwan Tourism in Japan” Marketing activities“Marketing in the global environment”
  • 心得發表
  • 問答
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    16 marketing activity Marketing activities“Selling Giant Bicycles in the US”
    "Promoting Taiwan Food in France"
    Marketing activities“Marketing in the global environment”
  • 心得發表
  • Poster成績
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    17 marketing activity Marketing activities“Selling Acer in Saudi Arabia”
    "Promoting Tzu-Chi in Nepal"
    Marketing activities“Marketing in the global environment”
  • 心得發表
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    18 final exam final exam final exam
  • 期末報告
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    教學要點概述:
    教材編選: ■ 自編教材 □ 教科書作者提供
    評量方法: 期末考:20%   期中考:20%   其他評量:20%   問答:10%   報告:20%   平時考:10%  
    教學資源: □ 教材電子檔 ■ 課程網站
    課程網站:TTU Cyber University
    扣考規定:http://eboard.ttu.edu.tw/ttuwebpost/showcontent-news.php?id=504