教學大綱表 Syllabus
請遵守智慧財產權,勿使用非法影印教科書,避免觸法。
課程名稱
Course Title
(中文) 行銷英文
(英文)
開課單位
Departments
應用外語學系
課程代碼
Course No.
L2750
授課教師
Instructor
姚詠文
學分數
Credit
2.0 必/選修
core required/optional
選修 開課年級
Level
大二
先修科目或先備能力Course Pre-requisites:
課程概述與目標 Course Overview and Goals: 本課著重於培養學生對行銷基礎概念的認識、以當代新創商品為範例進行行銷策略分析與鍛鍊英語商業簡報技巧,目標在於培養學生多元領域知識的同時、增加跨領域英文單字量,以及製作商業簡報的策略和技巧。
This course will aim at training students’ presentation skills with a marketing focus. Students will learn key vocabulary and strategies of public speaking, as well as practicing advanced skills in making Power Point presentations.
教科書
Textbook
教師自訂
參考教材
Reference
教師自訂
課程大綱
Syllabus
學生學習目標
Learning Objectives
單元學習活動
Learning Activities
學習成效評量
Evaluation
備註
Notes

Week
單元主題
Unit topic
內容綱要
Content summary
1 Week 1 Introduction Background Understand the course requirements and related regulations  
2 Week 2 storytelling and marketing Introduce the basic ideas of storytelling and marketing Understand some basic ideas of storytelling and marketing
  • 討論
  • 講授
  • 期末考Final Exam
  • 期中考Midterm
  • 其他評量Others
  • 報告Presentation
  • 作業Assignment
  •  
    3 Week 3 storytelling and pitching How to pitch an idea and case studies Understand how to pitch a business idea
  • 討論
  • 講授
  • 期末考Final Exam
  • 期中考Midterm
  • 其他評量Others
  • 報告Presentation
  • 作業Assignment
  •  
    4 Week 4 Introduce crowdfunding platform I What is 'crowdfunding'? Understand and explore crowdfunding platforms
  • 討論
  • 講授
  • 期末考Final Exam
  • 期中考Midterm
  • 其他評量Others
  • 報告Presentation
  • 作業Assignment
  •  
    5 Week 5 Introduce crowdfunding platform II What is 'crowdfunding'? Understand and explore crowdfunding platforms
  • 討論
  • 講授
  • 期末考Final Exam
  • 期中考Midterm
  • 其他評量Others
  • 報告Presentation
  • 作業Assignment
  •  
    6 Week 6 Business Presentation Skills I How to make a business presentation? Learn basic business presentation skills
  • 討論
  • 講授
  • 期末考Final Exam
  • 期中考Midterm
  • 其他評量Others
  • 報告Presentation
  • 作業Assignment
  •  
    7 Week 7 Business Presentation Skills II How to make a business presentation? Learn basic business presentation skills
  • 討論
  • 講授
  • 期末考Final Exam
  • 期中考Midterm
  • 其他評量Others
  • 報告Presentation
  • 作業Assignment
  •  
    8 Week 8 Decide a product Pick up a product from the assigned platform and prepare for the presentation Decide your own target audience of the chosen product and make your own strategy
  • 討論
  • 個別或小組指導
  • 講授
  • 期末考Final Exam
  • 期中考Midterm
  • 其他評量Others
  • 報告Presentation
  • 作業Assignment
  •  
    9 Week 9 Group presentation Selling your products to the audience Decide your own target audience of the chosen product and make your own strategy
  • 個案研究
  • 心得發表
  • 角色演練
  • 期末考Final Exam
  • 期中考Midterm
  • 其他評量Others
  • 報告Presentation
  • 作業Assignment
  •  
    10 Week 10 Group presentation Selling your products to the audience Decide your own target audience of the chosen product and make your own strategy
  • 個案研究
  • 心得發表
  • 角色演練
  • 期末考Final Exam
  • 期中考Midterm
  • 其他評量Others
  • 報告Presentation
  • 作業Assignment
  •  
    11 Week 11 Result Analysis Analyse the results of round 1 Understand what elements make a pitch successful
  • 個案研究
  • 講授
  • 期末考Final Exam
  • 期中考Midterm
  • 其他評量Others
  • 報告Presentation
  • 作業Assignment
  •  
    12 Week 12 Decide a product Pick up a product from the assigned platform and prepare for the presentation Decide your own target audience of the chosen product and make your own strategy
  • 討論
  • 個別或小組指導
  • 講授
  • 期末考Final Exam
  • 期中考Midterm
  • 其他評量Others
  • 報告Presentation
  • 作業Assignment
  •  
    13 Week 13 Group presentation Selling your products to the audience Decide your own target audience of the chosen product and make your own strategy
  • 個案研究
  • 心得發表
  • 角色演練
  • 期末考Final Exam
  • 期中考Midterm
  • 其他評量Others
  • 報告Presentation
  • 作業Assignment
  •  
    14 Week 14 Group presentation Selling your products to the audience Decide your own target audience of the chosen product and make your own strategy
  • 個案研究
  • 心得發表
  • 角色演練
  • 期末考Final Exam
  • 期中考Midterm
  • 其他評量Others
  • 報告Presentation
  • 作業Assignment
  •  
    15 Week 15 Result Analysis Analyse the results of round 2 Understand what elements make a pitch successful
  • 個案研究
  • 講授
  • 期末考Final Exam
  • 期中考Midterm
  • 其他評量Others
  • 報告Presentation
  • 作業Assignment
  •  
    16 Week 16 How about selling an idea? How to pitch an idea and case studies Understand how to pitch an idea
  • 討論
  • 講授
  • 期末考Final Exam
  • 期中考Midterm
  • 其他評量Others
  • 作業Assignment
  •  
    17 Week 17 Group presentation Selling your idea to the audience Decide your own target audience of the chosen product and make your own strategy
  • 個案研究
  • 心得發表
  • 角色演練
  • 期末考Final Exam
  • 期中考Midterm
  • 其他評量Others
  • 報告Presentation
  •  
    18 Week 18 Group presentation Selling your idea to the audience Decide your own target audience of the chosen product and make your own strategy
  • 個案研究
  • 心得發表
  • 角色演練
  • 期末考Final Exam
  • 期中考Midterm
  • 其他評量Others
  • 報告Presentation
  •  

    教學要點概述 Overview of Teaching Points:
    教材編選 Teaching Materials: ■ 自編教材 Handout by Instructor □ 教科書作者提供 Textbook
    評量方法 Evaluation: 期末考Final Exam:25%   期中考Midterm:25%   其他評量Others:10%   報告Presentation:20%   作業Assignment:20%  
    教學資源 Teaching Resources: □ 教材電子檔 Soft Copy of the Handout or the Textbook □ 課程網站 Website
    扣考規定 The rule of being able to take the final exam of the course:http://eboard.ttu.edu.tw/ttuwebpost/showcontent-news.php?id=504