L2750 教學大綱表

教學大綱表 (112學年度第1學期)

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課程名稱 Course Title	(中文) 行銷英文 (英文) English For Pitching And Marketing			開課單位 Departments	應用外語學系
				課程代碼 Course No.	L2750
授課教師 Instructor	姚詠文
學分數 Credit	2.0	必/選修 core required/optional	選修	開課年級 Level	大二
先修科目或先備能力(Course Pre-requisites)：
課程概述與目標(Course Overview and Goals)：本課著重於培養學生對行銷基礎概念的認識、以當代新創商品為範例進行行銷策略分析與鍛鍊英語商業簡報技巧，目標在於培養學生多元領域知識的同時、增加跨領域英文單字量，以及製作商業簡報的策略和技巧。 This course will aim at training students’ presentation skills with a marketing focus. Students will learn key vocabulary and strategies of public speaking, as well as practicing advanced skills in making Power Point presentations.
教科書(Textbook)	教師自訂
參考教材(Reference)	教師自訂

課程大綱 Syllabus			學生學習目標 Learning Objectives	單元學習活動 Learning Activities	學習成效評量 Evaluation	備註 Notes
序 No.	單元主題 Unit topic	內容綱要 Content summary	學生學習目標 Learning Objectives	單元學習活動 Learning Activities	學習成效評量 Evaluation	備註 Notes
1	Week 1 Introduction	Background	Understand the course requirements and related regulations
2	Week 2 storytelling and marketing	Introduce the basic ideas of storytelling and marketing	Understand some basic ideas of storytelling and marketing
3	Week 3 storytelling and pitching	How to pitch an idea and case studies	Understand how to pitch a business idea
4	Week 4 Introduce crowdfunding platform I	What is 'crowdfunding'?	Understand and explore crowdfunding platforms
5	Week 5 Introduce crowdfunding platform II	What is 'crowdfunding'?	Understand and explore crowdfunding platforms
6	Week 6 Business Presentation Skills I	How to make a business presentation?	Learn basic business presentation skills
7	Week 7 Business Presentation Skills II	How to make a business presentation?	Learn basic business presentation skills
8	Week 8 Decide a product	Pick up a product from the assigned platform and prepare for the presentation	Decide your own target audience of the chosen product and make your own strategy
9	Week 9 Group presentation	Selling your products to the audience	Decide your own target audience of the chosen product and make your own strategy
10	Week 10 Group presentation	Selling your products to the audience	Decide your own target audience of the chosen product and make your own strategy
11	Week 11 Result Analysis	Analyse the results of round 1	Understand what elements make a pitch successful
12	Week 12 Decide a product	Pick up a product from the assigned platform and prepare for the presentation	Decide your own target audience of the chosen product and make your own strategy
13	Week 13 Group presentation	Selling your products to the audience	Decide your own target audience of the chosen product and make your own strategy
14	Week 14 Group presentation	Selling your products to the audience	Decide your own target audience of the chosen product and make your own strategy
15	Week 15 Result Analysis	Analyse the results of round 2	Understand what elements make a pitch successful
16	Week 16 How about selling an idea?	How to pitch an idea and case studies	Understand how to pitch an idea
17	Week 17 Group presentation	Selling your idea to the audience	Decide your own target audience of the chosen product and make your own strategy
18	Week 18 Group presentation	Selling your idea to the audience	Decide your own target audience of the chosen product and make your own strategy

彈性教學週活動規劃

序 No.	實施期間 Period	實施方式 Content	教學說明 Teaching instructions	彈性教學評量方式 Evaluation	備註 Notes
1	起:2023-12-17 迄:2023-12-30	5.小專題 Project	請同學依照Tronclass上題目繳交心得作業	是否符合作業主題及相關規定	無需到客

教學要點概述：
1.自編教材 Handout by Instructor：
□ 1-1.簡報 Slids
□ 1-2.影音教材 Videos
□ 1-3.教具 Teaching Aids
□ 1-4.教科書 Textbook
□ 1-5.其他 Other
□ 2.自編評量工具/量表 Educational Assessment
□ 3.教科書作者提供 Textbook

成績考核 Performance Evaluation：期末考：30% 期中考：30% 其他評量：30% 彈性教學：10%

教學資源(Teaching Resources)：
□ 教材電子檔(Soft Copy of the Handout or the Textbook)
□ 課程網站(Website)
扣考規定：http://eboard.ttu.edu.tw/ttuwebpost/showcontent-news.php?id=504