教學大綱表 Syllabus
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課程名稱
Course Title
(中文) 英文商務企劃
(英文) Business English Planning
開課單位
Departments
應用外語學系
課程代碼
Course No.
L3690
授課教師
Instructor
李郁芬
學分數
Credit
2.0 必/選修
core required/optional
選修 開課年級
Level
大三
先修科目或先備能力Course Pre-requisites:
課程概述與目標 Course Overview and Goals: 本課程之開設以符合時代潮流與社會所需之跨領域人才為主要目標,包含四大單元。首先,先介紹商務企劃相關理論、市場分析、企業規劃與企劃實作練習。每個單元將進行3-4周。最後學生須提交相關報告乙篇,並進行口頭報告。本課程同時將重點著重於霍特獎之結合,希望學生能在真實的議題之上進行學習與實作。 修課學生皆須組隊參加霍特獎。
教科書
Textbook
Swanson, Lee. 2017. Business Plan Development Guide. University of Minnesota Libraries Publishing.
參考教材
Reference
課程大綱
Syllabus
學生學習目標
Learning Objectives
單元學習活動
Learning Activities
學習成效評量
Evaluation
備註
Notes

Week
單元主題
Unit topic
內容綱要
Content summary
1 Introduction 1. Introducing teaching method and course evaluation.
2. The Hult Prize
3. Developing a business plan
1. Introducing teaching method and course evaluation.
2. The Hult Prize
3. Developing a business plan
 
2 Initial research 1 & Reading chapter 1: Developing a Business Plan Developing a Business Plan Ss will be able to learn to:
Describe the purposes for business planning.
Describe common business planning principles.
Explain common business plan development guidelines and tools.
List and explain the elements of the business plan development process.
Explain the purposes of each of the elements of the business plan development process.
Explain how applying the business plan development process can aid in developing a business plan that will meet entrepreneurs’ goals.
  • 討論
  • 講授
  • 閱讀討論
  • 作業 Assignment
  •  
    3 Initial research 2 Survey Survey  
    4 Oral presentation 1 Oral presentation 1 Oral presentation 1  
    5 Business models 1 Business models 1 Business models 1  
    6 Business models 2 Business models 2 Business models 2  
    7 Oral presentation 2 Oral presentation 2 Oral presentation 2  
    8 Business plan 1 Introduction; operations environment Introduction; operations environment  
    9 Midterm week Midterm week Midterm week  
    10 Business plan 2 Operations plan Operations plan  
    11 Peer review 1 Peer review 1 Peer review 1  
    12 Business plan 3 Human resources plan; marketing plan Human resources plan; marketing plan  
    13 Business plan 4 Marketing plan; financial plan Marketing plan; financial plan  
    14 Peer review 2 Peer review 2 Peer review 2  
    15 Oral presentation 3 Video making Video making  
    16 Oral presentation 3 Evaluation Evaluation  
    17 Final paper Deadline of final business plan Deadline of final business plan  
    18 Final exam week Final exam week Final exam week  

    教學要點概述 Overview of Teaching Points:
    教材編選 Teaching Materials: □ 自編教材 Handout by Instructor □ 教科書作者提供 Textbook
    評量方法 Evaluation: 其他評量 Others:25%   :40%   作業 Assignment:35%  
    教學資源 Teaching Resources: □ 教材電子檔 Soft Copy of the Handout or the Textbook □ 課程網站 Website
    扣考規定 The rule of being able to take the final exam of the course:http://eboard.ttu.edu.tw/ttuwebpost/showcontent-news.php?id=504