L3690 教學大綱表

教學大綱表 (115學年度第1學期)

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課程名稱 Course Title	(中文) 英文商務企劃 (英文) Business English Planning			開課單位 Departments	應用外語學系
				課程代碼 Course No.	L3690
授課教師 Instructor	李郁芬
學分數 Credit	2.0	必/選修 core required/optional	選修	開課年級 Level	大三
先修科目或先備能力(Course Pre-requisites)：
課程概述與目標(Course Overview and Goals)： This course is designed to meet the trend of the times and the societal need for interdisciplinary talents, comprising four main units. First, it introduces theories related to business planning, market analysis, corporate planning, and practical planning exercises. Each unit will last for 3-4 weeks. At the end, students make an oral presentation (with slides). This course will also focus on integrating with the Hult Prize, hoping students can learn and practice on real-world issues. All students enrolled in the course are required to form teams and participate in the Hult Prize. 本課程之開設以符合時代潮流與社會所需之跨領域人才為主要目標，包含四大單元。首先，先介紹商務企劃相關理論、市場分析、企業規劃與企劃實作練習。每個單元將進行3-4周。最後學生須提交投影片，並進行口頭報告。本課程同時將重點著重於霍特獎之結合，希望學生能在真實的議題之上進行學習與實作。修課學生皆須組隊參加霍特獎。
教科書(Textbook)	Swanson, Lee. 2017. Business Plan Development Guide. University of Minnesota Libraries Publishing.
參考教材(Reference)	SDGS: https://sdgs.un.org/goals (United Nations)

課程大綱 Syllabus			學生學習目標 Learning Objectives	單元學習活動 Learning Activities	學習成效評量 Evaluation	備註 Notes
序 No.	單元主題 Unit topic	內容綱要 Content summary	學生學習目標 Learning Objectives	單元學習活動 Learning Activities	學習成效評量 Evaluation	備註 Notes
1	Introduction	1. Introducing teaching method and course evaluation. 2. The Hult Prize 3. Developing a business plan	1. Introducing teaching method and course evaluation. 2. The Hult Prize 3. Developing a business plan
2	Initial research 1 & Reading chapter 1: Developing a Business Plan	Developing a Business Plan	Ss will be able to learn to: 1. Describe the purposes and common principles for business planning. 2. Explain common business plan development guidelines and tools. 3. List and explain the elements of the business plan development process and their individual purposes. 4. Explain how applying this process aids in meeting entrepreneurs’ goals, particularly within the Hult Prize context.	討論講授	作業
3	SWOT Analysis, Stakeholder Discovery and Initial research 2	1. Pre-class: SWOT, stakeholder mapping, and evidence-quality tutorial. 2. AI-guided task: Produce a provisional SWOT and stakeholder map. 3. In class: Assumption testing, evidence review, and fieldwork-question design. 4. The introduction of marketing survey: What it is and how to do it	Students will be able to: 1. Analyze: Perform SWOT and stakeholder mapping. 2. Research: Design marketing surveys to test business assumptions. 3. Evaluate: Assess the quality of research evidence. 4. Apply AI: Use AI tools to draft provisional business frameworks. 5. Align: Develop a business model connected to a designated SDG.	討論講授	報告
4	National Holiday	No class	No class
5	Business models 1	Business models 1	Business models 1
6	Business models 2	Business models 2	Business models 2
7	Approach and analyze the challenge	Under the "unlimited" theme for the Hult Prize, teams will refine their initial concepts, structure a cohesive business model, and deliver a preliminary pitch to receive actionable peer and instructor feedback.	1. Concept Refinement: Reassess and refine initial project concepts to ensure alignment with real-world sustainable development goals (SDGs) for the Hult Prize. 2. Business Model Structuring: Synthesize prior research into a cohesive and actionable first draft of a business model. 3. Oral Presentation: Present the preliminary business proposal in English, demonstrating strategic thinking and the ability to process real-time feedback.	討論講授
8	Bridge Holiday	No class	No class
9	Business plan 1	Group presentation Enhance models post-presentation. Integrate business with operations for strategic alignment. Refine concepts, harmonize strategy and execution in this class.	Students explore enhancing business concepts through dynamic discussions, focused surveys, and research integration. Collaboratively refine ideas to align with market demands, culminating in presenting and discussing comprehensive business plans, encouraging insightful peer feedback.	討論心得發表
10	Business plan 2	Operations plan Refining Business Models and Operational Integration	Following the initial presentations, groups will refine their models to attain specific objectives. Students will learn to harmonize their business concepts with operational plans, fostering a comprehensive understanding of aligning strategy with execution.
11	Business plan 2 and Peer review 1	Enhance models post-presentation and Peer review 1 After initial presentations, students refine models. Conduct peer reviews to gather constructive feedback, enhancing concepts. Prepare for subsequent presentations.	Develop effective iterative refinement skills by critically evaluating initial models, engaging in constructive peer feedback, and enhancing business concepts for improved subsequent presentations.	討論心得發表	報告
12	Business plan 3	Human resources plan; marketing plan Following the comprehensive lectures on Human Resources and Marketing Plans, groups are required to seamlessly integrate these concepts into their respective business plans	1. Learn the concepts of Human resources plan and marketing plan 2. Apply theoretical knowledge practically by seamlessly incorporating Human Resources and Marketing concepts from lectures into group business plans.	討論講授
13	Business plan 4	1. Marketing plan; financial plan 2. Subsequent to the lectures on Marketing and Financial Plans, groups are mandated to proficiently assimilate these concepts into their designated business plans.	1. Learn the concepts of marketing plan and financial plan 2. Demonstrate adept integration of theoretical knowledge by effectively incorporating Marketing and Financial Plan principles into designated business plans.	講授實作
14	Rehearsal Day	Rehearsal Day and Peer Review 2	1. To practice delivering a professional business pitch in English with confidence. 2. To critically evaluate peers' presentations and provide actionable, constructive feedback. 3. To incorporate peer feedback into finalizing and polishing the business plan presentation.	心得發表
15	Hult Prize Presentation Day	Hult Prize Presentation Day	Hult Prize Presentation Day	心得發表	報告
16	Oral presentation 3	Evaluation	Evaluation

彈性教學週活動規劃

序 No.	實施期間 Period	實施方式 Content	教學說明 Teaching instructions	彈性教學評量方式 Evaluation	備註 Notes
1	起:2024-12-29 迄:2025-01-04	5.小專題 Project	Students need to apply acquired knowledge and conduct a thorough data collection, showcasing critical analysis and information synthesis, and come up with a proposal for their topic.	Paper report	Students are welcome to contact the instructor whenever they need help.
2	起:2024-01-05 迄:2024-01-10	5.小專題 Project	Students need to apply acquired knowledge and conduct a thorough data collection, showcasing critical analysis and information synthesis, and come up with a proposal for their topic.	Paper report	Students are welcome to contact the instructor whenever they need help.

教學要點概述：
1.自編教材 Handout by Instructor：
■ 1-1.簡報 Slides
■ 1-2.影音教材 Videos
□ 1-3.教具 Teaching Aids
□ 1-4.教科書 Textbook
□ 1-5.其他 Other
□ 2.自編評量工具/量表 Educational Assessment
□ 3.教科書作者提供 Textbook

成績考核 Performance Evaluation：專題：30% 報告：30% 彈性教學：10% 作業：30%

教學資源(Teaching Resources)：
□ 教材電子檔(Soft Copy of the Handout or the Textbook)
□ 課程網站(Website)