教學大綱表 (112學年度 第1學期)
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課程名稱
Course Title
(中文) 英文商務企劃
(英文) Business English Planning
開課單位
Departments
應用外語學系
課程代碼
Course No.
L3690
授課教師
Instructor
李郁芬
學分數
Credit
2.0 必/選修
core required/optional
選修 開課年級
Level
大三
先修科目或先備能力(Course Pre-requisites):
課程概述與目標(Course Overview and Goals): This course is designed to meet the trend of the times and the societal need for interdisciplinary talents, comprising four main units. First, it introduces theories related to business planning, market analysis, corporate planning, and practical planning exercises. Each unit will last for 3-4 weeks. At the end, students make an oral presentation (with slides). This course will also focus on integrating with the Hult Prize, hoping students can learn and practice on real-world issues. All students enrolled in the course are required to form teams and participate in the Hult Prize. 本課程之開設以符合時代潮流與社會所需之跨領域人才為主要目標,包含四大單元。首先,先介紹商務企劃相關理論、市場分析、企業規劃與企劃實作練習。每個單元將進行3-4周。最後學生須提交投影片,並進行口頭報告。本課程同時將重點著重於霍特獎之結合,希望學生能在真實的議題之上進行學習與實作。 修課學生皆須組隊參加霍特獎。
教科書(Textbook) Swanson, Lee. 2017. Business Plan Development Guide. University of Minnesota Libraries Publishing.
參考教材(Reference)
課程大綱 Syllabus 學生學習目標
Learning Objectives
單元學習活動
Learning Activities
學習成效評量
Evaluation
備註
Notes

No.
單元主題
Unit topic
內容綱要
Content summary
1 Introduction 1. Introducing teaching method and course evaluation.
2. The Hult Prize
3. Developing a business plan
1. Introducing teaching method and course evaluation.
2. The Hult Prize
3. Developing a business plan
 
2 Initial research 1 & Reading chapter 1: Developing a Business Plan Developing a Business Plan Ss will be able to learn to:
Describe the purposes for business planning.
Describe common business planning principles.
Explain common business plan development guidelines and tools.
List and explain the elements of the business plan development process.
Explain the purposes of each of the elements of the business plan development process.
Explain how applying the business plan development process can aid in developing a business plan that will meet entrepreneurs’ goals.
 
3 Initial research 2 The introduction of marketing survey: What it is and how to do it Survey: Students learn how to conduct a marketing survey.
Students learn to develop a potential business model that aligns with a designated Sustainable Development Goal (SDG).
討論
講授
報告
 
4 Oral presentation 1 Students are required to collaboratively organize and deliver concept presentations aimed at the challenge, followed by class-wide dissemination and inquiry. Develop effective communication skills by preparing and collectively delivering concept presentations for the challenge topic, engaging in class-wide discussions, and responding to inquiries. 討論
心得發表
報告
 
5 Business models 1 Business models 1 Business models 1  
6 Business models 2 Business models 2 Business models 2  
7 Approach and analyze the challenge Brainstorm and construct a proposal: Upon receiving this year's challenge topic, students are expected to select a relevant and engaging subject and subsequently formulate a comprehensive business plan. 1. Relevance Assessment: Evaluate challenge topic's modern significance and market alignment, refining topic selection for business plan development.
2. Strategic Proposal Development: Synthesize research into cohesive business plans, cultivating strategic thinking and solution-oriented skills.
討論
講授
 
8 Business plan 1 1. Introducing the operational environment
2. Incorporating the SDG goals while establishing an environmentally sustainable operational environment for a specific target model.
Students understand how factors within a setting can affect an organization's conduct.Introducing the operational environment  
9 Business plan 1 Group presentation
Enhance models post-presentation. Integrate business with operations for strategic alignment. Refine concepts, harmonize strategy and execution in this class.
Students explore enhancing business concepts through dynamic discussions, focused surveys, and research integration. Collaboratively refine ideas to align with market demands, culminating in presenting and discussing comprehensive business plans, encouraging insightful peer feedback. 討論
心得發表
 
10 Business plan 2 Operations plan
Refining Business Models and Operational Integration
Following the initial presentations, groups will refine their models to attain specific objectives. Students will learn to harmonize their business concepts with operational plans, fostering a comprehensive understanding of aligning strategy with execution.  
11 Business plan 2 and Peer review 1 Enhance models post-presentation and Peer review 1
After initial presentations, students refine models. Conduct peer reviews to gather constructive feedback, enhancing concepts. Prepare for subsequent presentations.
Develop effective iterative refinement skills by critically evaluating initial models, engaging in constructive peer feedback, and enhancing business concepts for improved subsequent presentations. 討論
心得發表
報告
 
12 Business plan 3 Human resources plan; marketing plan
Following the comprehensive lectures on Human Resources and Marketing Plans, groups are required to seamlessly integrate these concepts into their respective business plans
1. Learn the concepts of Human resources plan and marketing plan
2. Apply theoretical knowledge practically by seamlessly incorporating Human Resources and Marketing concepts from lectures into group business plans.
討論
講授
 
13 Business plan 4 1. Marketing plan; financial plan
2. Subsequent to the lectures on Marketing and Financial Plans, groups are mandated to proficiently assimilate these concepts into their designated business plans.
1. Learn the concepts of marketing plan and financial plan
2. Demonstrate adept integration of theoretical knowledge by effectively incorporating Marketing and Financial Plan principles into designated business plans.
講授
實作
 
14 Peer review 2 Peer review 2 Peer review 2
Integrate diverse concepts from the course, spanning Marketing, Financial, and Human Resources plans, to formulate and present a comprehensive strategy for the Hult Prize challenge, addressing a specific launched SDG.
心得發表
 
15 Oral presentation 3 Rehearsal and Q&A Rehearsal and Q&A 心得發表
 
16 Oral presentation 3 Evaluation Evaluation  
彈性教學週活動規劃

No.
實施期間
Period
實施方式
Content
教學說明
Teaching instructions
彈性教學評量方式
Evaluation
備註
Notes
1 起:2024-01-01 迄:2024-01-08 5.小專題 Project Students need to apply acquired knowledge and conduct a thorough data collection, showcasing critical analysis and information synthesis, and come up with a proposal for their topic. Paper report Students are welcome to contact the instructor whenever they need help.


教學要點概述:
1.自編教材 Handout by Instructor:
□ 1-1.簡報 Slids
□ 1-2.影音教材 Videos
□ 1-3.教具 Teaching Aids
□ 1-4.教科書 Textbook
□ 1-5.其他 Other
□ 2.自編評量工具/量表 Educational Assessment
□ 3.教科書作者提供 Textbook

成績考核 Performance Evaluation: 專題:30%   報告:30%   彈性教學:10%   作業:30%  

教學資源(Teaching Resources):
□ 教材電子檔(Soft Copy of the Handout or the Textbook)
□ 課程網站(Website)
扣考規定:http://eboard.ttu.edu.tw/ttuwebpost/showcontent-news.php?id=504