B5020 教學大綱表

教學大綱表 (113學年度第1學期)

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課程名稱 Course Title	(中文) 組織與經營理論 (英文) Organization And Management Theory			開課單位 Departments	事業經營研究所
				課程代碼 Course No.	B5020
授課教師 Instructor	梁詠貴
學分數 Credit	3.0	必/選修 core required/optional	選修	開課年級 Level	研究所
先修科目或先備能力(Course Pre-requisites)：Business Management
課程概述與目標(Course Overview and Goals)： This course aims to stimulate students' curiosity about the management practices of both profit and non-profit organizations. By integrating concepts and models from strategic management theory with changing events and technological innovations in the real world, the lecturer aims to help students understand the complexity and diversity of management and solve real-life problems by themselves. This course's main contents include the power and process of entrepreneurship, dynamics of technological innovation, formulating technological innovation strategy, and implementing technological innovation strategy.
教科書(Textbook)	Bygrave, W.D., A.C. Corbett, and A. Zacharakis (2017) Entrepreneurship: Tools to Start Your Own Business, 4th Ed., NJ: John Wiley& Inc.
參考教材(Reference)	Jones, G.R. (2013), Organizational Theory, Design, and Change, 7th ed., NJ: Pearson Ltd. （雙葉書廊代理，02-23684198）
圖書館電子書(E-book of the Library)	https://link.springer.com/book/10.1007%2F978-3-319-94547-7

課程大綱 Syllabus			學生學習目標 Learning Objectives	單元學習活動 Learning Activities	學習成效評量 Evaluation	備註 Notes
序 No.	單元主題 Unit topic	內容綱要 Content summary	學生學習目標 Learning Objectives	單元學習活動 Learning Activities	學習成效評量 Evaluation	備註 Notes
1	Course Introduction	Introduction to the Course of Organization Theory and Management	Capture an understanding of the course, evaluation, and its overall learning objectives	討論講授
2	Introduction	Ch. 1: The Power of Entrepreneurship	Acquire the fundamentals of the power of entrepreneurship	討論講授
3	Ch. 2: The Entrepreneurial Process	Critical Factors for Starting a New Business Profit Potential	Grasp key concepts about how to start a business	討論講授
4	Ch. 3: Opportunity Recognition, Shaping, and Reshaping	Idea and Opportunity Recognition The Opportunity Checklist	Comprehend opportunity recognition, shaping, and reshaping	討論講授
5	Ch. 4: Prototyping Your Ideas	Types of Prototyping	Grab the concept and types of prototyping	討論講授
6	Ch. 5: Business Model	Business Model and Strategy	Understanding your business model and developing your strategy	討論講授
7	Ch. 6: Entrepreneurial Marketing	Marketing Strategy and Guerrilla Marketing	Develop concepts for formulating marketing strategies for start-ups	討論講授
8	Examination	Mid-term examination	Demonstrate internalization of learning.	實作	期中考
9	Ch. 7: Building the Founding Team	Power of the Team Keeping the Team Together	Realize the power of the team and how to keep the group together.	討論講授個案研究	報告
10	Ch. 8: The Business Planning Process	The Planning Process The Business Plan	Comprehend how to conceive and present a business plan	討論講授實作	報告
11	Ch. 9: Building Your Pro Forma Financial Statements	Building Your Pro Forma Financial and Integrated Financial Statements	Acquire the concepts and preliminary skills in building pro forma and integrated financial statements	討論講授實作	報告
12	Ch. 10: Financing Entrepreneurial Ventures Worldwide	Sources of Financing	Comprehend and compare financing source alternatives	討論講授實作	報告
13	Ch. 11: Raising Money for Starting and Growing Businesses	Valuation and Financing a New Venture Harvesting Investments	Figure out the keys to successful financing	討論講授實作	報告
14	Ch. 14: Entrepreneurial Growth	The Growth Model and Forces Leadership	Comprehend the growth model and the importance of leadership	討論講授實作	報告
15	Ch. 15: Social Entrepreneurship	A Social Entrepreneurship Typology	Comprehend the implication of a social entrepreneurship	討論講授實作	報告
16	Examination	Final Examination	Recap key concepts, models, and strategies of innovation management	實作	報告

彈性教學週活動規劃

序 No.	實施期間 Period	實施方式 Content	教學說明 Teaching instructions	彈性教學評量方式 Evaluation	備註 Notes
1	起:2024-12-26 迄:2025-01-05	5.小專題 Project	Team Project: How does a business successfully incorporate and implement ESG and Sustainability, and technological innovations? Any best practices and examples? What are your suggestions?	The content and quality of the project report.	Please upload it to the Tron-class homework section before the deadline. (Late submissions will not be accepted)

教學要點概述：
1.自編教材 Handout by Instructor：
■ 1-1.簡報 Slids
■ 1-2.影音教材 Videos
□ 1-3.教具 Teaching Aids
■ 1-4.教科書 Textbook
□ 1-5.其他 Other
□ 2.自編評量工具/量表 Educational Assessment
□ 3.教科書作者提供 Textbook

成績考核 Performance Evaluation：期中考：20% 其他評量：10% 報告：60% 彈性教學：10%

教學資源(Teaching Resources)：
□ 教材電子檔(Soft Copy of the Handout or the Textbook)
□ 課程網站(Website)
課程網站(Website)：https://ilearn.ttu.edu.tw/course/34619/content#/
扣考規定：https://curri.ttu.edu.tw/p/412-1033-1254.php