B5710B 教學大綱表

教學大綱表 (111學年度第2學期)

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課程名稱 Course Title	(中文) 研究方法 (英文) Research Methodology			開課單位 Departments	事業經營研究所
				課程代碼 Course No.	B5710B
授課教師 Instructor	方怡文王佳琪陳美芳梁詠貴林德怡吳啟絹項維欣陳瑞璽林南宏黃憲隆
學分數 Credit	3.0	必/選修 core required/optional	必修	開課年級 Level	研究所
先修科目或先備能力(Course Pre-requisites)：
課程概述與目標(Course Overview and Goals)：目標在於培養研究所同學能對研究方法整體架構有基本完整的瞭解，並且能運用所學，完成畢業論文的前三章內容，並有助於其畢業後能具備初步的研究能力。
教科書(Textbook)	Cooper, D.R. & P.S. Schindler (2014), Business Research Methods, 11th ed., NY: McGraw-Hill/Irwin.
參考教材(Reference)	張紹勳，研究方法，台中：滄海書局。

課程大綱 Syllabus			學生學習目標 Learning Objectives	單元學習活動 Learning Activities	學習成效評量 Evaluation	備註 Notes
序 No.	單元主題 Unit topic	內容綱要 Content summary	學生學習目標 Learning Objectives	單元學習活動 Learning Activities	學習成效評量 Evaluation	備註 Notes
1	Research in Business	Research in Business Think Like a Researcher	Research in Business Think Like a Researcher
2	The Research Process	The Research Process	The Research Process
3	Business Research Requests and Proposals	Business Research Requests and Proposals	Business Research Requests and Proposals
4	Research Design	Research Design	Research Design
5	Secondary Data Searches	Secondary Data Searches	Secondary Data Searches
6	Qualitative Research	Qualitative Research	Qualitative Research
7	Observation Studies	Observation Studies	Observation Studies
8	Research Proposal	Research Proposal	Research Proposal
9	Mid-Term Exam	Mid-Term Exam	Mid-Term Exam
10	Experiments and Test Markets	Experiments and Test Markets	Experiments and Test Markets
11	Measurement Scales	Measurement Scales	Measurement Scales
12	Questionnaires and Instruments	Questionnaires and Instruments	Questionnaires and Instruments
13	Sampling	Sampling	Sampling
14	Data Preparation and Description	Data Preparation and Description	Data Preparation and Description
15	Exploring, Displaying, and Examinging Data	Exploring, Displaying, and Examinging Data	Exploring, Displaying, and Examinging Data
16	Presenting Insights and findings	Presenting Insights and findings	Presenting Insights and findings
17	Research Proposal	Research Proposal	Research Proposal
18	Final Exam	Final Exam	Final Exam

教學要點概述：
1.自編教材 Handout by Instructor：
□ 1-1.簡報 Slids
□ 1-2.影音教材 Videos
□ 1-3.教具 Teaching Aids
□ 1-4.教科書 Textbook
□ 1-5.其他 Other
□ 2.自編評量工具/量表 Educational Assessment
□ 3.教科書作者提供 Textbook

成績考核 Performance Evaluation：期末考：30% 期中考：30% 作業：40%

教學資源(Teaching Resources)：
□ 教材電子檔(Soft Copy of the Handout or the Textbook)
□ 課程網站(Website)
扣考規定：https://curri.ttu.edu.tw/p/412-1033-1254.php