B6680 教學大綱表

教學大綱表 (113學年度第1學期)

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課程名稱 Course Title	(中文) 國際企業研究 (英文) Study To International Business			開課單位 Departments	事業經營研究所
				課程代碼 Course No.	B6680
授課教師 Instructor	梁詠貴
學分數 Credit	2.0	必/選修 core required/optional	選修	開課年級 Level	研究所
先修科目或先備能力(Course Pre-requisites)：Business or Management
課程概述與目標(Course Overview and Goals)： Encountering with the converging trend of increasing globalization, a transnational company has to persistently and energetically strive to gain the potential benefits from exploiting international markets expansion and resources dispersed in the world. Nevertheless, the company entails various challenges from diversified, complex, and unpredictable international environments. This course intends to cultivate and train students with international views and agile capabilities. As for the course content, four main topic areas are covered in this course, namely: introduction to international business management, globalization and international management strategy, strategy implementation, and careers in international business. In particular, this course emphasizes the examinations on the behaviors of transnational companies and comparative management among countries from an international entrepreneur’s viewpoint.
教科書(Textbook)	J.D. Daniels, L.H. Radebaugh, D.P. Sullivan (2019), International Business: Environments and Operations, 16th ed., NJ: Pearson Education Ltd. （華泰文化代理, 02-2162-1217)
參考教材(Reference)	許嘉文編譯（2015）「國際企業」，華泰文化代理（02-21621217）

課程大綱 Syllabus			學生學習目標 Learning Objectives	單元學習活動 Learning Activities	學習成效評量 Evaluation	備註 Notes
序 No.	單元主題 Unit topic	內容綱要 Content summary	學生學習目標 Learning Objectives	單元學習活動 Learning Activities	學習成效評量 Evaluation	備註 Notes
1	Brief to the Course	Introduction to International Business	Grasp a brief understanding about the subject, its objectives, and how the course is conducted	講授
2	Introduction	Ch. 1: International Business and Globalization Case 2: TESCO PLC: Leveraging Global Knowledge	Grasp the forces driving globalization and International Business	討論演講
3	National Environmental Differences	Ch. 2: Culture	Grasp the major causes of national cultural formation and change Analyze guidelines for cultural adjustment	討論講授
4	Case Study and Discussion	Case 3: Saudi Arabia's Dynamic Culture	Recognize the complexities of cross-cultural communications	討論講授
5	Functional Management and Operations	Ch. 20: Global Management of Human Resources	Profile international human resources management	討論講授
6	Case Study and Discussion	Case 4: Trying to Do Business in Mexico, Gringo Style	Appreciate and adapt to national and cultural differences when doing businesses overseas	討論講授
7	Corporate Policy and Strategy	Ch. 12: Strategies for International Business	Differentiate the types of strategies used by MNEs	討論講授
8	Mid-Term Examination Week	Mid-term examination	Demonstrate learning performance	實作	期中考
9	Group Presentation	Group 1 presentation	Integrate theories and practices from presenting and analyzing international business practices of the case company	討論講授個案研究
10	Corporate Policy and Strategy	Ch. 13: Evaluation of countries for Operations Group 2 presentation	Discern and analyze opportunity and risk variables, and how to prioritize and relate them when deciding whether and where to expand abroad	討論講授個案研究
11	Group Presentation	Group 3 presentation	Integrate theories and practices from presenting and analyzing international business practices of the case company	討論講授個案研究
12	Corporate Policy and Strategy	Ch. 14: Modes of Trading Internationally Group 4 presentation	Explain the principles and practices of exporting and importing	討論講授個案研究
13	Group Presentation	Group 5 presentation	Integrate theories and practices from presenting and analyzing international business practices of the case company	討論講授個案研究
14	Corporate Policy and Strategy	Ch. 15: Forms and Ownership of Foreign Production Group 6 presentation	Ascertain why and how companies make wholly owned foreign direct investments while others collaborate in international markets	討論講授個案研究
15	Group Presentation	Group 7 presentation	Integrate theories and practices from presenting and analyzing international business practices of the case company	討論講授個案研究
16	Final Examination Week	Final Examination	Demonstrate learning performance	實作	期末考

彈性教學週活動規劃

序 No.	實施期間 Period	實施方式 Content	教學說明 Teaching instructions	彈性教學評量方式 Evaluation	備註 Notes
1	起:2024-12-25 迄:2025-01-05	5.小專題 Project	Exemplify how an international business manages the challenges from rising global geopolitical risks such as the lasting Russia-Ukraine War, US and China conflicts, and instability in Western Africa.	the content and quality of the report	Please upload it to the Tron-class homework section before the deadline. (Late submissions will not be accepted)

教學要點概述：
1.自編教材 Handout by Instructor：
■ 1-1.簡報 Slids
■ 1-2.影音教材 Videos
□ 1-3.教具 Teaching Aids
■ 1-4.教科書 Textbook
□ 1-5.其他 Other
□ 2.自編評量工具/量表 Educational Assessment
□ 3.教科書作者提供 Textbook

成績考核 Performance Evaluation：期末考：30% 期中考：30% 其他評量：10% 報告：20% 彈性教學：10%

教學資源(Teaching Resources)：
□ 教材電子檔(Soft Copy of the Handout or the Textbook)
■ 課程網站(Website)
課程網站(Website)：https://ilearn.ttu.edu.tw/course/26418/content#/
扣考規定：https://curri.ttu.edu.tw/p/412-1033-1254.php