課程大綱 Syllabus |
學生學習目標 Learning Objectives |
單元學習活動 Learning Activities |
學習成效評量 Evaluation |
備註 Notes |
序 No. | 單元主題 Unit topic |
內容綱要 Content summary |
1 | Introduction |
Why are research methods important for product designers?
How are research methods used in product design projects? |
Basic concepts of research methods |
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2 | Analysis versus Synthesis |
Research methods for Analysis activities
Research methods for Synthesis activities |
Differences between Analysis and Synthesis. |
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3 | Looking I |
Ethnography
Video diaries
Shadowing
Photo diaries
Visual anthropology |
Methods of observation. |
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4 | Looking II |
A day in the life
Personal belongings
Mapping
Future forecasting
Product autopsy |
Methods of observation. |
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5 | Learning I |
Cultural probes
Competitor products
Precedent analysis
Literature review |
Methods of understanding the context. |
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6 | Learning II |
Web searches
Cultural comparisons
Role playing
Try it yourself
Mind mapping |
Methods of understanding the context. |
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7 | Asking I |
Questionnaire and Surveys
Focus/Unfocus groups
User narration
Interviews [semi structured, structured, etc.]
Be your customer/client
Branding research
Market Research
Retail Research |
Methods of identifying problems. |
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8 | Asking II |
Drawing from memory
Product Camouflage
Name swapping
Image and mood boards
Perceptual mapping
Personas
Product collage
Extreme users |
Methods of identifying problems. |
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9 | Making I |
Sketching
Sketch Model
Mock ups
Paper prototyping
Quick and dirty
Experience prototyping |
Methods of prototyping. |
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10 | Making II |
Appearance Model
Empathy tools
Body storming
Rapid Prototyping
Behaviour sampling |
Methods of prototyping. |
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11 | Testing I |
Scenario Modelling
Scenario Testing
Product deployment |
Methods of design concept testing. |
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12 | Testing II |
User trials
Product usability
Test rigs |
Methods of design concept testing. |
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13 | Evaluating and Selecting I |
Checklists
External decision
Intuition
Protocol analysis |
Methods of evaluating and selecting design alternatives. |
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14 | Evaluating and Selecting II |
Product champion
Pros and cons
Matrix evaluation |
Methods of evaluating and selecting design alternatives. |
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15 | Presentation preparation (1) |
Prepare model & poster |
Prepare model & poster |
個別或小組指導
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16 | Presentation preparation (2) |
Prepare model & poster |
Prepare model & poster |
個別或小組指導
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