教學大綱表 (113學年度 第1學期)
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課程名稱
Course Title		 (中文) 行銷英文
(英文) English For Pitching And Marketing 		開課單位
Departments		 應用外語學系
課程代碼
Course No.		 L2750
授課教師
Instructor		 姚詠文
學分數
Credit		 2.0 必/選修
core required/optional		 選修 開課年級
Level		 大二
先修科目或先備能力(Course Pre-requisites)：
課程概述與目標(Course Overview and Goals)：This course aims to train students’ presentation skills with a focus on marketing. The designed themes of this semester are focused on sustainable cities, responding to the SDGs goals, and expecting students to engage in developing a sustainable city in ways related to personal efforts and creativity. Students will learn key vocabulary and strategies of public speaking, as well as practice advanced skills in making public presentations.
教科書(Textbook) Educational Assessment
參考教材(Reference) Educational Assessment
課程大綱 Syllabus 學生學習目標
Learning Objectives		 單元學習活動
Learning Activities		 學習成效評量
Evaluation		 備註
Notes
序
No.		 單元主題
Unit topic		 內容綱要
Content summary
1 Week 1 Introduction Background Understand the course requirements and related regulations  
2 Week 2 storytelling and marketing Introduce the basic ideas of storytelling and marketing Understand some basic ideas of storytelling and marketing  
3 Week 3 storytelling and pitching How to pitch an idea and case studies Understand how to pitch a business idea  
4 Week 4 Introduce crowdfunding platform I What is 'crowdfunding'? Understand and explore crowdfunding platforms  
5 Week 5 Introduce crowdfunding platform II What is 'crowdfunding'? Understand and explore crowdfunding platforms  
6 Week 6 Business Presentation Skills I How to make a business presentation? Learn basic business presentation skills  
7 Week 7 Business Presentation Skills II How to make a business presentation? Learn basic business presentation skills  
8 Week 8 Decide a product Pick up a product from the assigned platform and prepare for the presentation Decide your own target audience of the chosen product and make your own strategy  
9 Week 9 Group presentation Selling your products to the audience Decide your own target audience of the chosen product and make your own strategy  
10 Week 10 Group presentation Selling your products to the audience Decide your own target audience of the chosen product and make your own strategy  
11 Week 11 Result Analysis Analyse the results of round 1 Understand what elements make a pitch successful  
12 Week 12 Decide a product Pick up a product from the assigned platform and prepare for the presentation Decide your own target audience of the chosen product and make your own strategy  
13 Week 13 Group presentation Selling your products to the audience Decide your own target audience of the chosen product and make your own strategy  
14 Week 14 Group presentation Selling your products to the audience Decide your own target audience of the chosen product and make your own strategy  
15 Week 15 Result Analysis Analyse the results of round 2 Understand what elements make a pitch successful  
16 Week 16 How about selling an idea? How to pitch an idea and case studies Understand how to pitch an idea  
17 Week 17 Group presentation Selling your idea to the audience Decide your own target audience of the chosen product and make your own strategy  
18 Week 18 Group presentation Selling your idea to the audience Decide your own target audience of the chosen product and make your own strategy  
彈性教學週活動規劃
序
No.		 實施期間
Period		 實施方式
Content		 教學說明
Teaching instructions		 彈性教學評量方式
Evaluation		 備註
Notes
1 起:2023-12-17 迄:2023-12-30 5.小專題 Project 請同學依照Tronclass上題目繳交心得作業 是否符合作業主題及相關規定 無需到客


教學要點概述：
1.自編教材 Handout by Instructor：
■ 1-1.簡報 Slids
■ 1-2.影音教材 Videos
□ 1-3.教具 Teaching Aids
□ 1-4.教科書 Textbook
■ 1-5.其他 Other
■ 2.自編評量工具/量表 Educational Assessment
□ 3.教科書作者提供 Textbook

成績考核 Performance Evaluation： 期末考：30%   期中考：30%   其他評量：30%   彈性教學：10%  

教學資源(Teaching Resources)：
□ 教材電子檔(Soft Copy of the Handout or the Textbook)
□ 課程網站(Website)
課程網站(Website)：TTU Tronclass
扣考規定：https://curri.ttu.edu.tw/p/412-1033-1254.php