V1640 教學大綱表

教學大綱表 (114學年度第2學期)

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課程名稱 Course Title	(中文) 視覺心理 (英文) Visual Psychology			開課單位 Departments	數位媒體設計學系
				課程代碼 Course No.	V1640
授課教師 Instructor	林家華
學分數 Credit	2.0	必/選修 core required/optional	選修	開課年級 Level	大三
先修科目或先備能力(Course Pre-requisites)：
課程概述與目標(Course Overview and Goals)： This course explores the theoretical scope of visual psychology and its relevance to design practice. The course covers: (1) the physical principles of optics that allow the eye to receive visual stimuli, (2) the physiological mechanisms of the brain and the visual system, (3) psychological and cognitive theories related to visual perception, and (4) environmental psychology perspectives on how human behavior interacts with surroundings. Through theoretical discussion and case analysis, students will develop an understanding of how people see, interpret, and respond to visual information. In the later stage of the course, students will formulate a question related to visual psychology and conduct an observation-based investigation. The final outcome will be a visual psychology observation report that connects perceptual theory to design contexts.
教科書(Textbook)
參考教材(Reference)	•王秀雄,1991《美術心理學:創造‧視覺與造形心理》,台北:台北市立美術館 •劉思量, 1992《藝術心理學》台北:藝術家 •瞿錦春、張芬芬,2009,《視覺心理學》,五南 •Rudolf Amheim,李長俊譯,1984 《藝術與視覺心理學》,台北:雄獅 •Wolfgang Köhler,李珊珊譯《Gestalt Psychology完形心理學》, 1998,台北:桂冠 •呂清夫,1984,《造型原理》,台北 : 雄獅

課程大綱 Syllabus			學生學習目標 Learning Objectives	單元學習活動 Learning Activities	學習成效評量 Evaluation	備註 Notes
序 No.	單元主題 Unit topic	內容綱要 Content summary	學生學習目標 Learning Objectives	單元學習活動 Learning Activities	學習成效評量 Evaluation	備註 Notes
1	Introduction: How We See and Why It Matters	Introduction to visual psychology and its relevance to design. Overview of the course structure and learning approach. Discussion of “seeing” versus “understanding.”	Understand the scope of visual psychology in design Become familiar with the course structure and EMI learning mode	討論講授探索體驗	其他評量-
2	Figure and Ground	Basic principles of figure–ground perception and visual salience in design contexts.	Identify figure–ground relationships Explain how visual focus is formed	討論講授探索體驗
3	Gestalt Grouping and Completion	Gestalt principles including proximity, similarity, closure, and simplicity.	Recognize grouping principles Describe perceptual completion
4	Visual Illusions: Geometry	Introduction to geometric illusions and their perceptual mechanisms.	Identify common illusion types Explain why visual misperception occurs
5	Perceptual Constancy	Perceptual Constancy & Stability of Vision Content Summary Size constancy Shape constancy Color constancy Why perception remains stable in changing environments	Explain why objects appear stable Connect constancy to design consistency
6	Color Perception I	Physical & Perceptual Mechanisms Basic concepts of color perception, contrast, and subjective color. Content Focus Basic color theory (hue, value, saturation) Contrast (simultaneous contrast) Color adaptation Subjective color illusion	Students will be able to: Explain how color is perceived Identify color contrast effects Recognize perceptual distortion in color
7	Color Perception II	Color, Emotion, and Meaning Content Focus Emotional associations of color Memory color Cultural and contextual color perception Color in branding / interface / game mood	Students will be able to: Explain how color influences emotion Analyze contextual meaning of color Compare perceptual vs symbolic color		其他評量-
8	Midterm Concept Presentation	How One Visual Psychology Concept Works in Design Students present one selected concept and demonstrate how it operates in a design context.	1.Demonstrate conceptual understanding 2.Apply theory to design examples 3.Communicate clearly in English	講授個案研究	期中考
9	Left–Right Brain & Visual Expression	Basic brain lateralization, habitual hand/eye use, and differences in artistic expression.	Understand basic left–right brain functions Recognize how brain habits influence visual expression
10	Art Therapy and Visual Expression	Introduction to art therapy approaches and how drawing reflects psychological states (non-clinical).	Understand art as a psychological expression Explore how visual expression relates to emotion
11	Depth, Space, and Perceptual Constancy	Depth cues, spatial perception, perceptual constancy.	Identify depth cues Explain perceived spatial relationships
12	Final Project Brief & Methods	Refining project content and preparing final presentation. Selected concept Design context Research question Planned method	Structure findings clearly Prepare visual presentation		報告其他評量-
13	Environmental & Spatial Psychology I	Perceiving Space How people visually perceive space and structure. Synthesize major concepts Prepare for concept-based evaluation Spatial perception basics Depth in physical environments Visual hierarchy in space Orientation & wayfinding cues Visual anchors in environment	Explain how visual perception operates in spatial contexts Identify spatial cues that guide attention Analyze visual hierarchy in real environments
14	Findings and Theory Connection	Organizing observation results and linking findings to textbook concepts.	Identify key perceptual findings Connect observations to theory		報告其他評量-
15	Environmental & Spatial Psychology II (15. Environmental & Spatial Psychology II ( ADATA Music Museum))	Behavior in Space How space influences human behavior and interaction. Environmental psychology basics Sense of place Environmental cues and behavior Navigation and movement patterns Emotional response to space	Explain how spatial design affects behavior Connect visual perception with action Analyze emotional impact of environment		其他評量-
16	Final Project Presentation	Final Project Presentation “Visual Psychology Observation Project”	Present observational findings Connect theory to real context Communicate perceptual analysis		期末考其他評量-
17	Final Reflection Report and poster	Individual reflection on learning experience and perceptual awareness. Final Written Report and poster	Reflect on personal learning outcomes Articulate changes in visual awareness		其他評量-
18	Final Reflection Report and poster	Individual reflection on learning experience and perceptual awareness. Final Written Report and poster	Reflect on personal learning outcomes Articulate changes in visual awareness		其他評量-

教學要點概述：
1.自編教材 Handout by Instructor：
■ 1-1.簡報 Slides
■ 1-2.影音教材 Videos
□ 1-3.教具 Teaching Aids
■ 1-4.教科書 Textbook
□ 1-5.其他 Other
□ 2.自編評量工具/量表 Educational Assessment
□ 3.教科書作者提供 Textbook

成績考核 Performance Evaluation：報告：10% 平時考：10% 期中考：20% 期末考：50% 其他評量：10%

教學資源(Teaching Resources)：
□ 教材電子檔(Soft Copy of the Handout or the Textbook)
□ 課程網站(Website)
扣考規定：https://curri.ttu.edu.tw/p/412-1033-1254.php